Invex Chooses Sustainable Business Over Price Wars in Mexican Banking Market

Web Editor

August 7, 2025

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Invex’s Strategic Decision and CEO Jean Marc Mercier’s Vision

Invex, a Mexican financial institution led by CEO Jean Marc Mercier, has decided not to participate in the price wars prevalent in Mexico’s competitive banking market. Instead, the company aims to build a sustainable business model.

Mercier has a clear understanding of Invex’s identity and objectives. The bank has maintained its specialist status, avoiding becoming a universal bank for everyone. Recently, Invex transformed into a technology company with financial services, positioning itself as a hybrid of traditional banking and fintech.

Invex’s Evolution into a Technology Company

This shift has allowed Invex to form strategic partnerships, such as its recent alliance with global retail technology leader Amazon. Invex continues to offer traditional banking services like corporate banking, private banking, and wealth management while embracing a more fintech approach in retail services.

  • Traditional banking services: corporate banking, private banking, wealth management
  • Fintech-oriented retail services: digital banking launched two years ago, digital credit card business since 2010
  • No physical branches; pioneered turnaround-the-same-day service a decade ago
  • Focuses on security, reliability, and profitability

Invex’s Stance on Competition and Responsibility

Mercier emphasizes that Invex prefers a sustainable, long-term business model over engaging in price wars. The company will not offer credits to attract the maximum number of clients, as this approach poses significant risks for both the bank and its customers.

Invex prioritizes responsibility and digital profile consolidation, strengthening traditional banking businesses while advancing shared-brand card offerings.

Banxico’s Monetary Policy Decision

The Banco de México (Banxico) will announce its monetary policy decision today, led by Governor Victoria Rodríguez Ceja.

A 25-basis-point cut to the reference interest rate is expected, with a majority vote of 4-1. Subgobernador Jonathan Heath opposes the immediate rate cut, citing that the economic slowdown in early July does not justify it.

With a majority vote, the reference rate will remain at 7.75%, with a projected 7.25% by year-end.

Banxico will also publish the July inflation data, estimated at 3.5% annually and a subjacent inflation rate of 4.2%, according to Banamex’s economic analysis team.

Banxico aims for general inflation to converge at its 3% target by the third quarter of 2026, suggesting a descending trajectory throughout 2025.

Mexican Labor Market Insights

July saw a record 1.3 million workers from digital platforms affiliated with Mexico’s social security system (IMSS), bringing the total to 23.6 million affiliated workers by the end of July.

IMSS Director Zoe Robledo called this the highest employment figure since records began. While the policy to secure platform workers is positive, it’s essential to note that this refers to formalizing existing jobs rather than creating new ones.

Without this formalization, employment would have declined in July. During the first half of 2025, only 87,287 jobs were created, falling short of the monthly target of 100,000 and annual goal of 1.2 million, according to México Cómo Vamos analysis.