Lula Leverages Tariffs to Fuel Nationalist Campaign and Revitalize Tarnished Image

Web Editor

July 20, 2025

a typewriter with a face drawn on it and a caption for the words opinion and a question, Edward Otho

Background on Lula and His Political Strategy

Lula is in Campaign Mode: In less than 48 hours, Lula appeared wearing a cap that reads “Brazil is for Brazilians.” The economic crisis and unpopularity are secondary concerns now; his priority, according to Lula, is defending sovereignty and stirring up nationalist fervor.

Lula Imitates Mark Carney’s Success in Canada: In January 2025, Carney was unknown to 76% of voters. Even he didn’t believe he would win the elections. However, he got lucky with President Trump’s tariffs, which gave him an overwhelming victory.

Lula Has No Interest in Resolving the US Crisis: Lula’s career has been built on anti-imperialist rhetoric to keep his resentful followers motivated, blaming their misfortunes on the empire and Europe. This is a typical simplistic leftist narrative.

Lula’s Actions and Their Impact on Brazil

Lula Seeks to Emulate Mark Carney’s Success: Lula has done everything to secure 50% tariffs from President Trump, criticizing Operation Midnight Hammer against Iran, calling Israel genocidal, announcing an alliance with China to eliminate the dollar’s hegemony, and leading the BRICS Bank.

Brazil Loses, Lula Gains: Despite the US being Brazil’s second-largest export destination after China, which is also the undisputed leader in Foreign Direct Investment (FDI). China doesn’t even appear in the top 5 FDI destinations.

Jobs are at Risk: Until 2021, the US accounted for 29.1% of investments with $191.6 billion. Quarreling with the US would be disastrous for job creation, especially in a country where the economy is not faring well under Lula’s leadership.

Lula’s Tariff Strategy and Its Consequences

Lula Wants to Spar with Trump: Although many sectors in Brazil could be affected by the announced 50% tariffs from the US, President Lula says he will try to negotiate. However, he is ready to respond with legal reciprocity.

Export Sectors Will Suffer: Coffee, orange juice, sugar, and many other exports would be collateral damage in the broken-platon breakup. Other sectors impacted by the tariff war include steel, cement, and aerospace industries. Millions of dollars seem insignificant to the leftist leader.

Lula Aims for Global Political Prominence: This was evident in his involvement with the Ukraine war, the Gaza conflict, and Maduro’s fraud in Venezuela. In all his mediation adventures, Lula has failed, but he hopes to capitalize on his popularity at home and abroad with tariffs.

Brazil Needs a President, Not a Bellicose Opportunist: Perhaps the tariffs will never be applied, or they might just be a negotiating tool from a position of strength. What’s certain is that Brazil needs a statesman capable of negotiating, not an opportunistic strongman ready for a fight. It seems Lula has already chosen his role.

Key Questions and Answers

  • What is Lula’s strategy with tariffs? Lula aims to leverage the threat of 50% tariffs from President Trump to fuel nationalist sentiment and revitalize his tarnished image, ultimately aiming for global political prominence.
  • How will tariffs affect Brazil’s economy? Tariffs could negatively impact key export sectors like coffee, orange juice, and sugar, as well as steel, cement, and aerospace industries. This could further strain Brazil’s already struggling economy.
  • What are the implications of Lula’s anti-imperialist rhetoric? Lula’s career has been built on blaming Brazil’s problems on the US and Europe, keeping his resentful followers motivated. This strategy may not contribute to resolving the current crisis with the US.
  • Why is FDI from the US crucial for Brazil? The US is the second-largest export destination for Brazil and leads in Foreign Direct Investment (FDI). Losing this investment could severely impact job creation and economic growth.