Overview of the Mobile Telecommunications Market in Mexico
According to a recent publication by CIU and data from INEGI, Mexico’s national Gross Domestic Product (GDP) registered a growth of 1.2% compared to the same quarter of the previous year and 0.7% compared to the preceding trimester.
This growth has led to the mobile telecommunications industry’s second consecutive quarter of expansion and recovery. The revenues from this segment grew by 6.5% annually in nominal terms, totaling 92,468 million pesos. This growth rate is more than five times that of the overall economy.
Key Market Results in Q2 2025
Here are some details of the mobile market’s performance during Q2 2025, before the launch of new regulatory bodies replacing the IFT, marking the beginning of a new era for sectoral competition and investment.
- Mobile Services Income: Grew by 5.3% annually, driven by the increase in the user base and the continuous consumption of mobile data.
- Equipment Sales: Increased by 7.3%, supported by commercial strategies implemented by major operators to encourage customer migration to higher-value plans and equipment upgrades.
- Market Share:
- Telcel: 66.3%
- AT&T: 22.4%
- Telefónica: 6.7%
- Mobile Virtual Network Operators (OMV): 4.6% remainder
Detailed Performance of Major Players
Telcel:
- Reported 60,863 million pesos (mdp) in this period, marking an annual increase of 5.2%.
- Accelerated growth in postpaid services, rising from 5.5% to 7.8%, while prepaid income reversed the negative trend of Q1 (-2.5%) by growing 1.2%.
- Service revenue improved significantly, rising from 0.8% to 4.0%, while the equipment segment reversed its decline of -14.5% to 9.2%.
AT&T Mexico:
- Achieved annual growth of 8.6% in Q2 2025, with income of 20,615 mdp.
- This performance was driven by a 7.6% increase in mobile services, fueled by customer base expansion.
- Equipment sales grew by 10.2%, reflecting their commercial strategy focused on terminal renewal and higher-value plans.
Telefónica Movistar:
- Reported an annual decline of 2.8%, with income of 6,147 mdp.
- This outcome was due to a 21.0% drop in equipment sales, partially offset by a 3.8% rise in service income.
- The operator highlighted that sustained growth in postpaid access was the primary driver of service income during the quarter.
Mobile Virtual Network Operators (OMV):
- Continued their rapid expansion, reaching 4,843 mdp, equivalent to an annual growth of 31.1%.
- This performance is explained by the solid expansion of their user base, backed by niche offers and digital marketing strategies.
Key Questions and Answers
- What does the recent growth in Mexico’s mobile telecommunications market indicate? The resilience and capacity for recovery of the market, supported by user base expansion and equipment sales recovery.
- Who are the major players in Mexico’s mobile telecommunications market? Telcel dominates with 66.3% of the market, followed by AT&T (22.4%), Telefónica (6.7%), and Mobile Virtual Network Operators (OMV) with 4.6%.
- What challenges does the industry face? The main challenge is the entry into operation of new regulatory bodies replacing the IFT, which will have the opportunity to balance competition and encourage infrastructure investment.
