PAN’s Repositioning: Jorge Romero and the Party’s New Strategy Amidst Morena’s Dominance

Web Editor

October 20, 2025

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Introduction to Jorge Romero and the PAN’s Shift

Jorge Romero, a prominent figure in Mexico’s political landscape, has led the Acción Nacional (PAN) party through a significant repositioning. With three invocations to God, the PAN has received blessings from the Catholic hierarchy for its strategic shift in the party system and the dissolution of coalitions with center-left parties. In response to Morena’s dominance, the PAN now embraces citizen participation and proposes primaries to nominate the most competitive candidates.

The PAN’s Transformation

  • Logo and ideological overhaul: The PAN has revamped its logo, attributed to Brazilian publicist Jorge Gerez, and redefined its ideological stance.
  • Closing alliances with traditional parties: The PAN is now closed to partnerships with established political groups and focuses on engaging citizens.
  • New generation’s approach: The new PAN generation, forged in Acción Juvenil and trained at the UP and GWU, aims to challenge Morena with a libertarian, conservative banner.

Jorge Romero’s Strategy

With limited connections in Washington D.C., Romero has chosen subtle tactics and avoided direct confrontation with the hardliners. His focus is on 2030, and he seeks to distance the party from its past associations with figures like Alito and current PRI leaders while leveraging their electoral armies.

Key Questions and Answers

  • What is the PAN’s new strategy? The PAN aims to reconnect with citizens by proposing primaries for nominating competitive candidates, distancing itself from past coalitions with center-left parties.
  • How does Romero plan to position the PAN? Romero seeks to modernize the party as a moderate, constructive right-wing force while avoiding direct confrontation with hardliners.
  • What are the challenges for the new PAN generation? The challenge lies in gaining sympathy without embracing social rights defense and maintaining the support of electoral armies tied to old regime institutions.

Context and Impact

Morena’s local government presence in twenty Mexican capital cities has allowed it to curb opposition and even gain ground within the PAN’s traditional strongholds. In Puebla, for instance, José Chedraui Budib’s successful tenure as mayor has shifted capital residents’ preferences due to economic recovery and urban infrastructure improvements.

Morena’s Influence

  • Local governance: Morena’s control of municipal governments has enabled it to contain opposition and even make inroads within the PAN’s historical territories.
  • Puebla case study: Chedraui Budib’s effective leadership in Puebla has altered capital residents’ preferences, demonstrating the impact of economic recovery and urban development on local politics.

Conclusion

The PAN’s repositioning under Jorge Romero’s leadership reflects a strategic shift towards moderation and citizen engagement. As the party navigates its new path, it must overcome challenges related to gaining sympathy without embracing social rights and maintaining support from electoral armies tied to old regime institutions. Meanwhile, Morena’s local governance successes highlight the importance of effective municipal leadership in shaping public opinion and political dynamics.