Soriana’s Summer Campaign with Julio Regalado Amidst Tight Consumer Spending in Mexico

Web Editor

May 22, 2025

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Soriana Prepares for Summer Discounts with Julio Regalado

Organización Soriana, one of Mexico’s leading supermarket chains, is gearing up for its summer discount campaign, led by Julio Regalado, amidst a period of “more constrained” consumer spending in Mexico.

Despite Challenging Economic Conditions, Soriana Aims for Double-Digit Growth

Gabriel Baldini, Soriana’s commercial director, expressed optimism during a remote presentation of this year’s Julio Regalado campaign. He acknowledged the constrained consumer spending but remains hopeful for double-digit growth during the summer campaign in a market that may not grow at the same pace.

BYD Surpasses Tesla in European Sales

BYD, a Chinese electric vehicle manufacturer, has outsold Tesla in Europe for the first time in April 2025, according to a report by market research firm Jato Dynamics.

BYD sold 7,231 battery electric vehicles in Europe during April, marking a 169% increase from the same month last year. In contrast, Tesla sold 7,165 units, a 49% decrease from the previous year.

Despite initial challenges following the European Commission’s imposition of tariffs on Chinese companies for receiving illegal government subsidies, BYD has managed to outperform Tesla in the European market.

Ag Growth International Raises $75 Million Through Senior Subordinated Notes

Ag Growth International announced a public offering of $75 million in senior subordinated, unsecured notes at $1,000 each, with the potential to increase up to $86.25 million if the overallotment option is exercised in full.

These notes carry an annual interest rate of 7.5% and mature on June 30, 2030. The funds will be allocated to debt repayment.

Ag Growth International also reaffirmed its 2025 forecast, initially announced earlier this month. The forecast includes an adjusted EBITDA for the full year of at least $225 million and an adjusted EBITDA for Q2 between $50 and $55 million.

Marriott International to Open a St. Regis Hotel in Costa Rica

Marriott International announced a partnership with Solana to open a St. Regis hotel in Costa Rica.

The luxury resort will be built on a 20-hectare plot in the Golfo de Papagayo, Guanacaste. Construction is set to begin in July, with an opening planned for early 2027.

The new St. Regis Papagayo will feature 120 rooms and 143 residential units, designed with local culture and oceanic surroundings in mind.

Planned amenities include six restaurants, a spa, pools, a library, a beach club, and event spaces both indoors and outdoors.

Key Questions and Answers

  • What is the main focus of this article? The article discusses Soriana’s summer discount campaign led by Julio Regalado, BYD surpassing Tesla in European sales, Ag Growth International’s $75 million note offering, and Marriott International’s plans to open a St. Regis hotel in Costa Rica.
  • Who is Julio Regalado and why is he relevant? Julio Regalado is a key figure in Soriana’s summer discount campaign. His leadership and strategies are crucial for the company’s growth amidst constrained consumer spending in Mexico.
  • Why is BYD’s success in Europe significant? BYD’s surpassing of Tesla in European sales indicates a shift in the electric vehicle market, with Chinese manufacturers gaining ground despite initial tariff challenges.
  • What does Ag Growth International’s note offering mean? Ag Growth International has raised $75 million through senior subordinated, unsecured notes to repay debt, with a potential increase up to $86.25 million.
  • What is Marriott International’s new project in Costa Rica? Marriott International, in partnership with Solana, plans to build a luxury St. Regis resort in Costa Rica, featuring 120 rooms, 143 residential units, and various amenities.