Exclusive NASCAR Cup Series 2025 Broadcasting Agreement
In recent days, two significant events have once again solidified TelevisaUnivision’s position as the undisputed leader in creating and distributing Hispanic-language content worldwide.
The first event is the exclusive broadcasting agreement for the 2025 NASCAR Cup Series, signed between NASCAR (National Association for Stock Car Auto Racing LLC) and TelevisaUnivision.
- Under this new agreement, TelevisaUnivision will be the only free-to-air (FTA) channel in Mexico to exclusively broadcast the highly anticipated 2025 NASCAR Cup Series race in Mexico City, scheduled for Sunday, June 15 at 3 p.m. ET / 1 p.m. local time.
- The race will be live-streamed by TelevisaUnivision’s Channel 5, featuring complete Spanish commentary.
TelevisaUnivision’s Upfront 2025 Presentation
The second event was the Upfront 2025 presentation in the heart of Manhattan, where Donna Speciale, President of Advertising Sales and Marketing for the United States, declared:
“TelevisaUnivision is the most powerful and enduring force in media for Hispanics: the only fully integrated ecosystem that combines premium Spanish-language content, audience knowledge, and multiplatform reach, all under one roof.”
She continued, “In an industry where companies strive to be all things to all people, we focus exclusively on being all things to one: the Hispanic community, a relationship we have built and nurtured for 70 years. And in a world where consumer attention is more fragmented than ever, our authenticity and legacy are not just advantages but the cornerstone of our relevance.”
Following this, Ignacio Meyer, President of Univision Networks Group, and Rafael Urbina, President of Streaming and Digital, unveiled their innovative content-driven strategy that powers TelevisaUnivision’s extensive ecosystem, from leading market networks that continue to outperform competitors among U.S. Hispanics to ViX, the company’s global streaming platform.
Content Strategy Highlights
- Intergenerational content designed to impact realities with new 24/7 formats:
- A selection of reality show formats, always available, designed to offer a constant flow of fresh, unscripted content across all genres, from lifestyle and competition to music, optimized for streaming on ViX.
- A short-form content offering with the launch of microdramas: dynamic, scripted series with one-minute episodes tailored for the mobile viewer.
A historic new agreement with Concacaf was also presented, adding the full programming of women’s football competitions to TelevisaUnivision’s roster, making the company a leader in the industry (World Cup, Gold Cup, World League, and Champions World Cup), further cementing its position as the birthplace of women’s football in the U.S.
Additional New Projects
- Innovative streaming advertisements for ViX, developed in collaboration with TripleLift;
- YA Fest, a new music festival set to take place live from three major cities in September 2026;
- An exclusive partnership with iHeartMedia to broadcast iHeartRadio Fiesta Latina live on ViX this October;
- The presentation of “Con Esa Misma Mirada” – Seasons 1 and 2 (Univision), CDI: Code Investigation Led by charismatic Borja Voces, CDI (Code Investigation) is an innovative entertainment program that delves into captivating and impactful true crime stories;
- “The Conquistador,” the world’s most extreme survival and adventure reality show, set in the rugged Los Haitises National Park in the Dominican Republic;
- “La Mansión 24/7,” created by the makers of Nuestra Belleza Latina, is a new reality show allowing the public 24/7 access to participants’ daily lives.
Key Questions and Answers
- What is the recent agreement between NASCAR and TelevisaUnivision about? The agreement grants TelevisaUnivision exclusive broadcasting rights for the 2025 NASCAR Cup Series in Mexico City, with live Spanish commentary.
- What was presented at TelevisaUnivision’s Upfront 2025? The presentation highlighted TelevisaUnivision’s commitment to providing premium Spanish-language content, audience knowledge, and multiplatform reach for the Hispanic community.
- What new content strategy was unveiled by TelevisaUnivision? The strategy focuses on intergenerational content, 24/7 formats, and short-form offerings optimized for streaming on ViX.
- What other projects were announced by TelevisaUnivision? Additional projects include innovative streaming ads, the YA Fest music festival, an exclusive partnership with iHeartMedia, and new reality shows like “Con Esa Misma Mirada” and “La Mansión 24/7.”
