When Well-being Becomes Marketing: The Mexican Workplace Dilemma

Web Editor

July 8, 2025

a typewriter with a face drawn on it and a caption for the words opinion and a question, Edward Otho

Introduction

In Mexico, employees work longer hours than in almost any other country. However, 62% of them believe their company does not genuinely care about their well-being, according to the OECD and Deloitte (2023). What if the issue isn’t a lack of initiatives but an excess of superficiality?

The Paradox of Employee Well-being

Today, discussing “employee experience” seems like a prerequisite for any business strategy. Companies implement surveys, install ping-pong tables, launch campaigns with well-intentioned slogans, and even offer monthly yoga classes. Yet, in many cases, these actions remain superficial. When well-being becomes a decorative accessory, it loses its transformative value.

Treating people well is not a cosmetic gesture; it’s a cultural principle. This discomfort arises because it requires honestly reviewing how decisions are made, leadership is exercised, and mistakes are addressed.

Six Key Areas for Authentic Employee Experience

1. The Beginning Matters (More Than We Think)

Onboarding is not a rushed introduction or a quick-start package with a corporate handbook. It’s the first genuine message about how the organization treats its people. Properly supporting new hires during their first 90 days reduces turnover by up to 50% (Deloitte, 2022). However, this requires intentionality, not just protocol.

2. Listening is More Than Sending Eternal Surveys

Companies that listen and act have twice the likelihood of improving their organizational climate (Edelman Trust, 2023). However, many merely send out surveys without acting on the feedback. Listening without action only breeds more cynicism than silence.

3. Not Everyone Wants to Be a Manager (And That’s Okay)

Professional development is not a single ladder. Some individuals seek technical growth, while others aim for reinvention. Having genuine conversations about motivations and offering diverse paths prevents frustration and forced retention.

4. Flexibility Without Coherence is Just Theatrics

Rewarding those who stay late while pretending to champion “work-life balance” is the kind of contradiction that erodes company cultures. Flexibility isn’t communicated; it’s practiced or doesn’t exist.

5. Recognition Doesn’t Cost Much but Yields Great Value

A sincere “thank you” at the right moment has more impact than any economic incentive. Cultures that frequently recognize have 31% less turnover (HBR, 2023).

6. Leaders are Cultural Gardeners

70% of daily employee experience is mediated by their direct supervisor. If that leader lacks listening, feedback, or recognition skills, no well-being program will suffice. Developing human skills is not a luxury; it’s cultural protection.

Case Study: A Mexican Technology Company’s Transformation

A technology company in Guadalajara decided to cancel its “Fridays of Fruits” program and redirect that investment towards cultivating empathetic listening and difficult conversation management skills among leaders. In just six months, their climate survey scores increased by 28 points. Coincidence? I doubt it.

Employee experience is not built by internal campaigns or motivational phrases on walls. It’s constructed in every decision, conversation, and daily gesture.

Key Questions and Answers

  • Q: Why is employee well-being a concern in Mexico? A: Despite working longer hours than most other countries, 62% of Mexican employees feel their companies don’t genuinely care about their well-being.
  • Q: What’s the paradox in Mexican workplaces? A: Companies invest heavily in well-being initiatives, yet employees still perceive a lack of genuine concern.
  • Q: How can companies improve employee experience? A: By focusing on intentional onboarding, genuine listening, diverse career development paths, coherent flexibility policies, frequent recognition, and cultivating empathetic leadership skills.