Beware of Scams: Criminals Using Public Figures and AI for Investment Fraud

Web Editor

August 22, 2025

Introduction

Have a celebrity or influencer on social media offered you high-yield, quick investments? If it sounds too good to be true, it probably is. The National Commission for the Protection and Defense of Users of Financial Services (Condusef) has issued a warning about criminals using the identities and images of public figures, as well as artificial intelligence (AI), to make fake investment offers and defraud victims.

Criminals Exploiting Public Figures and AI

According to Condusef, cybercriminals are leveraging the images and identities of public figures and financial content creators, even employing AI tools, to lend credibility to fraudulent investment advertisements. Their ultimate goal is to extract money and personal data from unsuspecting victims.

Sophisticated Digital Fraud

Condusef emphasizes that digital fraud is becoming increasingly sophisticated and can affect anyone. They stress the importance of financial education and prevention as your best defense against such scams.

Who is Condusef?

Condusef, or the National Commission for the Protection and Defense of Users of Financial Services, is a Mexican autonomous public institution responsible for promoting and protecting the rights of financial services users. Established in 1995, Condusef aims to ensure transparency and fairness in the financial sector by monitoring compliance with regulations, resolving disputes, and raising awareness about consumer rights.

Why are Public Figures and AI Relevant?

Public figures, such as celebrities or influencers, often have large followings on social media platforms. Their endorsements can significantly impact their audience’s decisions, including financial choices. By exploiting these influential figures’ credibility, criminals can more easily deceive potential victims.

AI-generated content, on the other hand, allows scammers to create realistic and convincing advertisements without the need for a genuine public figure. This technology can produce deepfakes, where AI-manipulated images or videos of real people are used to impersonate someone, further increasing the deception.

Impact on Victims

Victims of these scams may suffer significant financial losses, identity theft, and damage to their credit scores. Moreover, the emotional distress caused by falling for such fraudulent schemes can be substantial. It’s crucial to remain vigilant and skeptical of any investment opportunities that seem too good to be true.

Key Questions and Answers

  • Q: What is Condusef warning about? A: Condusef is alerting the public about criminals using the identities and images of public figures, as well as AI, to defraud people through false investment offers.
  • Q: How are criminals using public figures? A: Criminals exploit the credibility of public figures by having them endorse fake investment schemes, often creating deepfakes using AI technology.
  • Q: What role does AI play in these scams? A: AI is used to generate realistic content, such as deepfakes, which helps criminals create convincing investment advertisements and impersonate public figures.
  • Q: Who is at risk of falling for these scams? A: Anyone can be a victim, as digital fraud is becoming increasingly sophisticated and widespread.
  • Q: How can I protect myself from such scams? A: Financial education and being cautious of seemingly lucrative investment opportunities are your best defenses against falling for these scams.