Introduction to the Hot Sale and Consumer Concerns
The Hot Sale, one of Mexico’s largest e-commerce discount seasons, kicked off on Monday, May 26th. Despite the aim of these offers being to boost online shopping, a significant portion of the population remains uncomfortable with digital transactions.
Up Sí Vale Study Reveals Low Confidence in Online Payments
According to a study by financial solutions company Up Sí Vale, 54% of the Mexican population prefers physical payments, avoiding online or remote transactions.
Moreover, only 39% of the population considers digital payment options secure, despite security measures implemented by platforms such as digital card usage.
Fraud Concerns Drive Physical Purchases
The primary reasons Mexicans opt for in-store purchases are fraud concerns, as per the National Consumer Defense Agency (Condusef). In the first quarter of 2025, 37% of received complaints were due to potential fraud.
“During high-consumption periods like the Hot Sale, digital fraud attempts surge. It’s crucial for users to stay vigilant, adopt secure practices, and enable measures like two-step verification or real-time alerts,” stated Javier Mercado Robles Aguilar, Chief of Compliance at Up Sí Vale México.
Recommendations for Safer Online Transactions
Additional recommendations to avoid such situations include avoiding payments via public Wi-Fi networks, turning off bank cards when not making a payment, and refraining from falling for enticing but dubious offers.
Regrettably, only 27% of survey respondents claimed to exclusively shop on secure and official websites, while just 24% activated two-step verification for their bank accounts.
Expected Spending Despite Concerns
Despite the significant portion of the population wary of online purchases, it’s anticipated that last year’s record-breaking 34,000 million pesos will be surpassed during this Hot Sale.
Up Sí Vale predicts that 42% of shoppers will seek supermarket and grocery products, 34% clothing and footwear, and 31% technology and electronics.
Key Questions and Answers
- What is the Hot Sale? The Hot Sale is a significant e-commerce discount season in Mexico, expected to surpass last year’s 34,000 million pesos in sales.
- Why are consumers hesitant about online payments? Concerns over fraud and a lack of trust in digital payment security drive many Mexicans to prefer physical transactions.
- What percentage of the population prefers physical payments? 54% of Mexicans prefer physical payments over online transactions, according to Up Sí Vale.
- What percentage of the population considers digital payments secure? Only 39% of Mexicans consider digital payment options secure.
- What recommendations do experts provide for safer online transactions? Experts advise avoiding public Wi-Fi networks for payments, turning off bank cards when not making a purchase, and being cautious of enticing but suspicious offers.
- What percentage of shoppers plan to buy specific products during the Hot Sale? 42% aim for supermarket and grocery items, 34% intend to purchase clothing and footwear, and 31% are interested in technology and electronics.
