Introduction to Aguascalientes’ Participation in FITUR 2026
From January 21 to 25, Aguascalientes will showcase its identity, culture, and extensive tourism offerings at the International Tourism Fair (FITUR) in Madrid, Spain. This strategic participation offers a prime opportunity for the Mexican state to present itself to the world.
Highlighting the Feria Nacional de San Marcos (FNSM)
FITUR serves as an ideal platform for Aguascalientes to introduce the Feria Nacional de San Marcos (FNSM), one of Mexico’s most iconic celebrations and internationally recognized events. As Madrid is the guest community for FNSM’s 198th edition, this fair provides an excellent chance for Aguascalientes to strengthen its cultural ties with Spain.
Promoting Tauromachy
In addition to promoting the FNSM, Aguascalientes will highlight bullfighting as a significant aspect of the state’s cultural life and an international reference. The state will showcase top-tier bullfighting events in venues like the Monumental de Aguascalientes and Plaza San Marcos, solidifying its position as a genuine bull-fighting capital in the Americas.
Presenting Aguascalientes as a Diverse Year-Round Destination
Aguascalientes will also present itself as a diverse and active destination throughout the year, with offerings such as the Wine Route, the Cultural Calaveras Festival, Pueblos Mágicos, and medical, business, adventure, and romantic tourism experiences. This showcases the wide range of options that attract various types of visitors.
Projecting Aguascalientes’ Identity and Vision Internationally
Through its participation in FITUR, Aguascalientes projects its identity, tradition, and international vision to the world. By emphasizing its unique and memorable cultural and tourism experiences, this international fair becomes a crucial window for both national and international tourists to discover all that Aguascalientes has to offer.
Key Questions and Answers
- What is FITUR? The International Tourism Fair (FITUR) is a significant event where travel professionals, operators, and end-users meet to promote tourism.
- Why is Aguascalientes participating in FITUR 2026? Aguascalientes is taking part in FITUR to showcase its identity, culture, and extensive tourism offerings to the world.
- What is the Feria Nacional de San Marcos (FNSM)? The FNSM is one of Mexico’s most iconic celebrations, recognized internationally for its cultural significance.
- How will Aguascalientes promote bullfighting at FITUR? Aguascalientes will highlight top-tier bullfighting events in venues like the Monumental de Aguascalientes and Plaza San Marcos, positioning itself as a bull-fighting capital in the Americas.
- What other tourism offerings will Aguascalientes present at FITUR? Aguascalientes will showcase its diverse year-round offerings, including the Wine Route, Cultural Calaveras Festival, Pueblos Mágicos, and various tourism experiences.
