Introduction to the Tourism Initiative in Tamaulipas
The Secretary of Tourism for the state of Tamaulipas, Benjamín Hernández Rodríguez, recently presented an ambitious vision for tourism development to businesswomen and men from CANACO Victoria.
Innovative Tourism Products and Investment
Hernández Rodríguez highlighted the innovative tourism products currently under development and the strengthening of existing ones, driven by investments led by Governor Américo Villarreal Anaya. The goal is to establish Tamaulipas as a leading tourist destination.
Showcasing Tamaulipan Crafts and Gastronomy
Among the initiatives, Hernández Rodríguez mentioned two key projects: “Tamaulipas se Transforma” at the Felipe Ángeles International Airport (AIFA) and “Punto Tamaulipas” in Ciudad Victoria. These locations feature 100% artisanal products, crafted by local Tamaulipans, for sale and display.
These efforts are part of the secretary’s mission to promote Tamaulipan talent and bolster other sectors, such as gastronomy through the Interejidal Gastronomic Corridor. The secretary also emphasized the importance of fostering collaboration between government and private sectors to enhance tourism in Ciudad Victoria.
Engaging with the Business Community
During the meeting, Hernández Rodríguez listened to requests and comments from businesswomen and men who expressed interest in joint efforts for increased promotion of Tamaulipas and its capital, Ciudad Victoria. They aim to attract more conferences, sports events, and participate in various fairs and events organized by the secretariat.
Government-Private Sector Collaboration
The secretary underscored the significance of these government-business partnerships to boost visitor numbers in Ciudad Victoria, a city being transformed by Governor Américo Villarreal Anaya through public works for the benefit of local families and tourism.
Key Questions and Answers
- What is the main focus of the tourism initiative in Tamaulipas? The primary goal is to develop innovative tourism products and strengthen existing ones, positioning Tamaulipas as a leading tourist destination.
- What projects are being highlighted in this initiative? Two key projects are “Tamaulipas se Transforma” at AIFA and “Punto Tamaulipas” in Ciudad Victoria, which showcase 100% artisanal products crafted by locals.
- What role do businesswomen and men play in this initiative? They are encouraged to collaborate with the government for increased promotion of Tamaulipas, targeting more conferences, sports events, and participation in fairs and events.
- Why is government-private sector collaboration important? These partnerships aim to increase visitor numbers in Ciudad Victoria, a city undergoing transformation through public works for local families and tourism.
