Background on Claudia Sheinbaum and BTS
Claudia Sheinbaum, the Head of Government of Mexico City, has been actively engaged in fostering cultural exchanges and promoting international artists among her constituents. One such artist is the globally renowned South Korean boy band, BTS, whose immense popularity has sparked a keen interest among Mexican fans.
BTS and HYBE Corporation
BTS, consisting of seven members—RM, Jungkook, Suga, J-Hope, Jimin, V, and Jin—is managed by HYBE Corporation (formerly Big Hit Entertainment), a prominent South Korean entertainment company founded in 2005 by producer Bang Si-hyuk. HYBE is responsible for the group’s international development and success, as well as other high-impact artists in the global music industry.
HYBE’s portfolio includes groups like TXT (Tomorrow X Together), ENHYPEN, LE SSERAFIM, and NewJeans, along with digital platform Weverse Company, which connects fans worldwide through community, exclusive content, and commerce.
HYBE’s Expansion in Latin America
As part of its growth strategy, HYBE has been actively expanding into Latin America. In 2021, the company established HYBE Latinoamérica in Mexico City, aiming to develop local and regional talent by merging K-pop methodologies with Latin music. HYBE acquired Exile Music to further this goal.
Although HYBE Latinoamérica has yet to officially announce its roster of artists, the company’s presence in the region is seen as a strategic move to tap into the growing Latin American market and capitalize on BTS’s expanding fanbase in countries like Mexico.
Sheinbaum’s Request and South Korea’s Response
In response to the high demand for BTS concerts in Mexico, with elevated ticket prices and many fans unable to attend previously announced shows, Sheinbaum’s administration reached out to the South Korean government. The request sought more concert opportunities for BTS in Mexico.
South Korea’s President Lee Jae-myung acknowledged the Mexican public’s interest in BTS and confirmed that he had contacted HYBE, the group’s management company. Sheinbaum shared this information during her daily morning press conference:
Me contestó el presidente de Corea que muchas gracias por el interés de las y los mexicanos por este grupo musical, que agradece mucho la carta y que ya se puso en contacto con la empresa productora de BTS y que espera que se pongan en contacto pronto con nosotros.
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Key Questions and Answers
- Q: Has South Korea confirmed new BTS concerts in Mexico?
A: No, no new dates for BTS concerts in Mexico have been confirmed yet. However, direct contact between both governments and HYBE keeps the possibility of future negotiations open.
- Q: Who manages BTS?
A: BTS is managed by HYBE Corporation, a prominent South Korean entertainment company responsible for the group’s international success and other high-impact artists in the global music industry.
- Q: What is HYBE’s strategy in Latin America?
A: HYBE aims to develop local and regional talent in Latin America by merging K-pop methodologies with Latin music. The company acquired Exile Music to further this goal.
- Q: What prompted Claudia Sheinbaum’s request for more BTS concerts in Mexico?
A: The high demand for BTS concerts in Mexico, coupled with elevated ticket prices and many fans unable to attend previously announced shows, motivated Sheinbaum’s administration to seek more concert opportunities for the group.
