Claudia Sheinbaum Offers Dialogue to Cooperativa Pascual on Sugary Drink Taxes

Web Editor

November 7, 2025

a forklift with boxes of beer on it in a warehouse area with workers and workers around it and a wor

Background and Relevance of Cooperativa Pascual

Claudia Sheinbaum, the head of Mexico City’s government, has announced that her administration will engage in discussions with Cooperativa Pascual regarding the impact of increased taxes on sugary drinks. This move comes after Pascual expressed concerns that the tax hike could affect their operations and employees’ jobs.

The IEPS Increase on Sugary Drinks

During her morning press conference, Sheinbaum Pardo acknowledged Cooperativa Pascual’s significance and emphasized the need to find a solution that doesn’t compromise public health or the company’s viability.

Potential Impact on Pascual’s Sales

Pascual’s legal representatives have warned legislators that the tax increase could raise the per-liter price by over three pesos, potentially reducing sales and jeopardizing their market presence.

Sheinbaum’s Commitment to Public Health and Cooperativa Pascual

Sheinbaum assured that the proposed adjustments will be reviewed to avoid negatively affecting a socially-rooted cooperative. She reiterated that the government’s priority is to decrease consumption of high-sugar beverages as a public health measure.

Key Questions and Answers

  • What is the main issue? The debate revolves around the impact of increased taxes on sugary drinks, specifically on Cooperativa Pascual.
  • Who is Claudia Sheinbaum? Claudia Sheinbaum is the Head of Government of Mexico City, responsible for overseeing the city’s executive branch.
  • Why is Cooperativa Pascual relevant? Cooperativa Pascual is a significant beverage producer in Mexico, and its operations could be affected by the tax increase on sugary drinks.
  • What is the IEPS? The Impuesto Especial sobre Producción y Servicios (IEPS) is a tax in Mexico levied on specific products and services.
  • What is the government’s priority? The Mexico City government aims to reduce consumption of high-sugar beverages as part of a public health initiative.