Key Figures Highlight Collaboration and Impact
Olivia Salomón, General Director of the National Lottery, explained that the lottery ticket recognizes El Buen Fin as a crucial strategy to strengthen the economy from within, powered by millions of people and businesses proudly producing “Hecho en México” (Made in Mexico).
Vidal Llerenas Morales Emphasizes Public-Private Collaboration
Vidal Llerenas Morales, Subsecretary of Industry and Commerce at the Ministry of Economy, highlighted that El Buen Fin has been a successful collaboration between the public and private sectors, yielding positive results for Mexico.
Special Lottery Ticket and Event Details
- The Special Lottery No. 306 features El Buen Fin’s image and boasts a top prize of 27 million pesos across two series.
- The draw will take place on Friday, November 14th at 8 PM.
- The event will be streamed live on the National Lottery’s YouTube channel, Sorteos Tradicionales.
El Buen Fin’s 15-Year Impact and Significance
El Buen Fin has established itself as a commercial event driving Mexico’s economic development. To commemorate its 15th anniversary, the National Lottery and the Ministry of Economy unveiled the Special Lottery Ticket No. 306, aiming to showcase its impact and contribution to shared prosperity.
Olivia Salomón, the National Lottery’s General Director, emphasized that “Hecho en México” (Made in Mexico) is the heart of El Buen Fin 2025’s campaign. She noted that the commemorative ticket celebrates 15 years of a program transforming how Mexicans produce and consume, initially designed to boost the economy but now symbolizing national unity, dynamism, and trust.
Under President Claudia Sheinbaum’s leadership, Mexico is advancing towards an era where the economy is built from the bottom up, with families, small businesses, national production, and dignified work at its core.
Salomón further explained that El Buen Fin is a key strategy to strengthen the economy from within, driven by millions of people and businesses proudly producing “Hecho en México.” The message emphasizes unity, shared hope, and fortune when Mexico comes together.
Support from Business Leaders
In representation of the Secretary of Economy, Marcelo Ebrard Casaubón, Vidal Llerenas Morales affirmed that the National Lottery is a federal instrument to publicize significant events like El Buen Fin. The commemorative lottery ticket also promotes consuming “Hecho en México” products.
Francisco Alberto Cervantes Díaz, President of the Coordinating Council of Business (CCE), celebrated 15 years of El Buen Fin, stating it’s a strategy driving economic growth and stability. He noted that El Buen Fin has become the most crucial week for Mexico’s commerce and services, embodying collaboration culture and trust beyond mere figures.
Octavio de la Torre Stéffano, President of the National Chambers of Commerce, Services, and Tourism (CONCANACO-SERVYTUR), pointed out that El Buen Fin is more than discounts; it’s a catalyst for economic recovery, digital inclusion, and business formalization. He added that El Buen Fin has democratized the market, provided opportunities for entrepreneurs without a platform or voice, strengthened formal commerce, and promoted digital platforms, traceability, transparency, and credit access.
Consumer Protection Assurance
César Iván Escalante Ruiz, PROFECO’s Subprocurator for Services, Rebeca Olivia Sánchez, expressed readiness for the special operation to benefit consumers. She mentioned verifying, monitoring, and guiding responsible purchases during this high-consumption period. The commemorative ticket design, she noted, acknowledges the institutional coordination between private and government companies.
Key Questions and Answers
- What is El Buen Fin? El Buen Fin is a commercial event promoting economic development in Mexico, celebrating its 15th anniversary this year.
- Who are the key figures involved? Olivia Salomón (National Lottery), Vidal Llerenas Morales (Ministry of Economy), Francisco Alberto Cervantes Díaz (CCE), and Octavio de la Torre Stéffano (CONCANACO-SERVYTUR) are among those involved.
- What is the significance of the Special Lottery Ticket No. 306? It commemorates El Buen Fin’s 15 years and promotes “Hecho en México” products, with a top prize of 27 million pesos and a total redistributable amount of 80 million pesos.
- What is the event’s date and time? The draw will take place on November 14th at 8 PM.
- How can consumers be protected during this period? PROFECO is prepared with a special operation to verify, monitor, and guide responsible purchases during El Buen Fin.
