Overview
To combat low voter turnout, Mexico’s National Electoral Institute (INE) has partnered with Fomento Económico Mexicano (FEMSA) and Oxxo to offer free coffee to those who cast their votes in the 2025 Judicial Elections on June 1, 2025. This initiative aims to encourage informed voting and civic participation.
Background on Voter Abstention
Voter abstention is a significant threat to democracy, as the percentage of citizens participating in elections often falls short of those who do not vote. To address this issue, the INE, FEMSA, and Oxxo have collaborated to motivate more people to exercise their right to vote.
The Initiative Details
On June 1, 2025, voters across Mexico will elect 881 federal judicial positions and 1,800 local judicial roles in 19 states. To boost voter turnout, Oxxo will provide a free medium-sized American coffee to anyone who can prove they voted, according to Roberto Campa Cifrián, FEMSA’s Director of Corporate Affairs.
With over 22,000 Oxxo stores nationwide, this partnership offers ample opportunities to facilitate voting and identify suitable polling locations.
How to Prove Voting
To claim the free coffee, voters must present their right thumb, stained with indelible ink, at any Oxxo store. This simple process aims to motivate millions of voters to participate in the election, as explained by Alejandro Arellano, Oxxo’s Managing Director in Mexico City.
Arellano emphasized that Oxxo is committed to supporting the development of democratic life by promoting free political and electoral rights, as well as fostering civic education and democratic culture.
Key Questions and Answers
- What is the purpose of this initiative? The primary goal is to increase voter turnout and promote informed participation in Mexico’s 2025 Judicial Elections.
- Who is behind this initiative? The National Electoral Institute (INE), Fomento Económico Mexicano (FEMSA), and Oxxo have collaborated on this project.
- What will voters receive for participating? Voters who can prove they cast their vote on June 1, 2025, will receive a free medium-sized American coffee.
- Where can voters get the free coffee? The offer is available at all Oxxo stores across Mexico.
- How will voters prove they cast their vote? Voters must show their indelible ink-stained right thumb at any Oxxo store.
- What is the significance of this initiative for Mexican democracy? This partnership aims to strengthen civic participation and support the development of democratic life in Mexico.
