Overview of the International Promotion Efforts
Aguascalientes concluded 2025 with a positive economic balance, the result of an unprecedented international promotion strategy aimed at attracting investments and positioning the state in key global markets, according to Esaú Garza de Vega, Secretary of Economic Development, Science and Technology (Sedecyt).
International Outreach and Its Impact
As part of this vision, 17 international tours and commercial missions were carried out in countries such as Japan, the United States, Germany, Canada, France, Spain, Italy, India, and Singapore. The objective was to showcase Aguascalientes’ productive, industrial, and logistical potential.
Strengthening Aguascalientes’ International Presence
The secretary highlighted that this intense international agenda allowed Aguascalientes to strengthen its presence abroad, consolidate strategic alliances, and open new growth opportunities for both local companies and “Hecho en Aguascalientes” products. These actions led to the confirmation of 29 new investment projects, totaling over 15,000 million pesos, reflecting the confidence that national and international investors have in the state.
Aguascalientes’ Competitive Advantages
Garza de Vega emphasized that Aguascalientes boasts solid competitive advantages, positioning it as one of the best destinations in the country for investment, growth, and innovation. These advantages include cutting-edge infrastructure, a robust industrial ecosystem, highly skilled human talent, and public policies that provide certainty and confidence to investors.
Key Actions During International Tours
During these tours, 286 specialized activities were conducted, including executive meetings, diplomatic encounters, investment seminars, business forums, networking sessions, and business meetings. These activities focused on promoting the state’s strengths and stimulating new productive projects.
Key Questions and Answers
- What was the main goal of Aguascalientes’ international promotion strategy? The primary objective was to attract investments and position Aguascalientes in key global markets.
- How many international tours and missions were conducted? Seventeen international tours and missions were carried out in nine countries across America, Europe, and Asia.
- What were the outcomes of these international efforts? The strategy resulted in 29 new investment projects worth over 15,000 million pesos.
- What makes Aguascalientes an attractive destination for investment? Its competitive advantages include advanced infrastructure, a robust industrial ecosystem, highly skilled human talent, and investor-friendly public policies.
- What types of activities were conducted during the international tours? Activities included executive meetings, diplomatic encounters, investment seminars, business forums, networking sessions, and business meetings.
