Key Tourism Events Drive Economic Growth in Sinaloa’s Pearl of the Pacific
Mazatlán, Sinaloa, June 9, 2025 – Over the weekend, Mazatlán welcomed more than 26,000 visitors, generating an economic impact exceeding $500 million, as reported by Mireya Sosa Osuna, the Secretary of Tourism for Sinaloa.
Major Events and Their Impact
- The X Alcoholics Anonymous Convention and the IV International AA Meeting, held at Estadio Teodoro Mariscal, drew over 20,000 participants from Guatemala, Cuba, Costa Rica, Peru, Mexico, and other countries.
- The event, welcomed by band music and performances from various groups and artists, left an economic impact of approximately $400 million.
Additional Tourism Events in Mazatlán
- The fourth meeting of the Council of Governors and the Alcoholics Anonymous District Multiple Convention took place from Wednesday, attracting around 350 attendees from across Mexico and generating over $12 million in economic impact.
- On Saturday, the Centro Histórico hosted the Day of Music, which saw more than 7,000 attendees enjoying performances across four strategically placed stages throughout Old Mazatlán.
Why Mazatlán and These Events Matter
Mireya Sosa Osuna, the Secretary of Tourism for Sinaloa, highlighted Mazatlán’s growing reputation as a premier destination for conferences and conventions. The recent events, including the Alcoholics Anonymous Convention, the Club of Leones Junta, and the Day of Music, have solidified Mazatlán’s position in the meetings, incentives, conferences, and exhibitions (MICE) industry.
Who is Mireya Sosa Osuna?
Mireya Sosa Osuna is the Secretary of Tourism for the Mexican state of Sinaloa. Appointed in 2019, she has been instrumental in promoting tourism in the region, focusing on sustainable development and positioning Mazatlán as a leading destination for both leisure and business travelers.
Key Questions and Answers
- Who organized the events that brought over 26,000 visitors to Mazatlán? The events were organized by various groups, including the Alcoholics Anonymous Convention, the Club of Leones Junta, and the Day of Music in the Centro Histórico.
- What was the primary economic impact of these events in Mazatlán? The combined economic impact of these events exceeded $500 million, demonstrating the significant role tourism plays in Sinaloa’s economy.
- Who is Mireya Sosa Osuna, and what is her role in promoting tourism in Sinaloa? Mireya Sosa Osuna is the Secretary of Tourism for the state of Sinaloa. She has been working to establish Mazatlán as a premier destination for conferences, conventions, and leisure travel, focusing on sustainable tourism practices.
