Collaborative Effort to Spread Awareness of Women’s Rights
The Mexican Secretariat of Women and the National Lottery have signed a Collaborative Framework Agreement to promote the Women’s Rights Pamphlet using QR codes on all lottery tickets starting next month.
Key Figures and Their Roles
- Citlalli Hernández Mora: Secretary of Women, expressed her enthusiasm about the Lottery National’s call for equality and emphasized that increased promotion of women’s rights leads to greater social reflection on living in equality.
- Olivia Salomón: Director General of the National Lottery, highlighted Claudia Sheinbaum Pardo’s commitment to social justice and how it has driven substantive equality to become a reality. She also mentioned that the first female president of Mexico has provided tools for building a rights-based society through concrete actions benefiting millions of Mexican women.
Details of the Initiative
This collaboration aims to distribute 5 million pamphlets of Women’s Rights through the National Lottery’s extensive network, comprising 8,300 sales points and 2,290 ticket sellers. The QR codes on lottery tickets will serve as channels for promoting gender equality.
- More than 21 million tickets will be distributed monthly, reaching every corner of Mexico.
- In six months, over 120 million tickets will circulate, acting as a powerful vehicle for spreading women’s rights and girls’ empowerment.
Impact and Relevance
The National Lottery, established in 1770, has been an integral part of Mexico’s history and witnessed the progress of women’s rights. This initiative acknowledges the unsung female heroes who have fought for equality, some even sacrificing their lives to pave the way for a more equitable society.
With this partnership, the Mexican government places women at the forefront of its policies. Olivia Salomón, Director General of the National Lottery, affirmed that the Women’s Rights Pamphlet will reach every part of Mexico, supported by the National Lottery’s extensive sales force.
Key Questions and Answers
- What is the purpose of this collaboration? The Mexican Secretariat of Women and the National Lottery aim to promote women’s rights through QR codes on lottery tickets, reaching over 120 million people in six months.
- Who are the key figures involved? Citlalli Hernández Mora, Secretary of Women, and Olivia Salomón, Director General of the National Lottery, are central to this initiative.
- How will the pamphlets be distributed? The pamphlets will be distributed through the National Lottery’s extensive network of 8,300 sales points and 2,290 ticket sellers.
- What is the significance of this initiative? This collaboration underscores the Mexican government’s commitment to placing women at the forefront of its policies and acknowledges the historical struggle for women’s rights in Mexico.
