Overview and Key Participants
Ciudad Victoria, Tamaulipas. Benjamín Hernández Rodríguez, the Secretary of Tourism in Tamaulipas, announced that the state surpassed its business meetings at the Tianguis Turístico held in Rosarito, Baja California. In 2025, Tamaulipas saw an increase from 577 meetings in 2024 to 602.
National and International Significance
The Tianguis Turístico México 2025 event attracted a total of 71,882 business meetings across Mexico, with the participation of 1,773 buyers, including representatives from 44 countries such as the United States and Canada. This highlights the importance of Tamaulipas’ involvement in this national and international tourism platform.
Key Participants in Business Meetings
Benjamín Hernández Rodríguez detailed the participants in these business meetings, which included tour operators, incentive houses, charters, wholesalers, travel agents, event organizers, tourism-related associations, exhibition and congress organizations, among others.
Economic Impact and Strategic Reinforcement
The state official explained that these business meetings will translate into increased tourist arrivals and a higher economic impact. Consequently, Tamaulipas is reinforcing its tourism strategies:
- Increasing certifications for tour guides, traditional cooks, lifeguards, and other related professionals
- Expanding the diversity of tourism offerings and training staff
These actions aim to strengthen Tamaulipas’ presence in both the national and international tourism markets, positioning it as a leading tourist destination.
Popular Tourism Segments
According to Hernández Rodríguez, the most sought-after tourism segments were:
- Sun and beach
- Cultural
- Nature
- Adventure
- Social
- Gastronomy
Key Questions and Answers
- What is the Tianguis Turístico México? The Tianguis Turístico México is a significant national and international tourism event where buyers and sellers meet to establish business relationships.
- Who participated in Tamaulipas’ business meetings? Participants included tour operators, incentive houses, charters, wholesalers, travel agents, event organizers, tourism-related associations, and exhibition and congress organizations.
- What strategies is Tamaulipas reinforcing? Tamaulipas is enhancing its tourism offerings by increasing certifications for professionals, expanding the diversity of tourism experiences, and training staff.
- What are the most popular tourism segments in Tamaulipas? The most popular segments are sun and beach, cultural, nature, adventure, social, and gastronomy tourism.
