Banco Sabadell’s Focus on Luxury Real Estate and Wellness Developments
In response to the growing luxury tourism sector in specific regions, financial institutions have identified opportunities for funding real estate projects tailored to this market, particularly branded residences and wellness developments.
Key Segments with Potential
Banco Sabadell’s interest in participating in the luxury tourism sector stems from the potential of real estate segments within this industry.
Mexico has stood out for the development of branded residences, which have grown by 230% over the past decade, according to the bank. Since 2023, the offer of these projects has increased by 50%, as estimated by Onirius Hospitality Advisors.
Branded residences combine residential comfort with high-end hotel and luxury services. As of September last year, there were over 20 branded residence projects, according to Tinsa Mexico by Accumin data.
“Mexico is setting an international standard for branded residences and wellness tourism. These models not only redefine hospitality but also attract global capital and elevate tourism standards,” highlighted Muñoz.
Wellness Developments as a Strategic Growth Driver
Banco Sabadell emphasized that the wellness segment has become a strategic growth driver for both the real estate and tourism industries, with a value of over $12 billion in 2024 and projected growth to $20 billion by 2033, according to the Global Wellness Institute.
“At Banco Sabadell, we combine our international experience, innovative financial solutions, and strategic focus to support developers and investors driving this transformation, ensuring sustainable growth and a positive impact on the sector,” Muñoz concluded.
Key Questions and Answers
- What is the focus of Banco Sabadell’s recent investments? Banco Sabadell has invested $300 million in luxury real estate projects, specifically branded residences and wellness developments.
- Why has Banco Sabadell targeted the luxury tourism sector? The bank recognizes the potential of real estate segments within the luxury tourism industry, which has seen significant growth in Mexico.
- What are branded residences? Branded residences combine residential comfort with high-end hotel and luxury services, offering a unique living experience.
- Why is the wellness segment important for Banco Sabadell? The wellness segment is a strategic growth driver for both real estate and tourism industries, with substantial projected value and growth.
