Strategic Plan and Recent Achievements
HIR Casa, a self-financing real estate company, has announced its strategic plan to double its participation in the Mexican housing credit market by 2026. The company focuses on catering to mixed-income economies and maintains a positive outlook on interest rates.
In 2024, HIR Casa accounted for 0.44% of new bank loans, and their goal is to reach 1% within the next two years. In just the first quarter of 2025, the company saw a 35% increase in housing credit placements compared to the same period last year.
Recent Financial Milestones
As part of this growth strategy, HIR Casa conducted its fourth and fifth public offerings this week, totaling 2,000 million pesos. This issuance, placed through the Mexican Stock Exchange (BMV), represents the largest operation in HIR Casa’s history.
“All these resources serve a social purpose, supporting people often overlooked by traditional banking. We have helped many Mexican families,” said Eduardo Guzmán, CEO of HIR Casa.
Over its 30 years of operation, the firm has provided over 45,000 million pesos in credit, enabling the financing of 23,000 homes across the country.
Growth through Non-Affiliated Clients
Unlike other sector players, HIR Casa has found success by focusing on clients with mixed incomes and non-affiliated to traditional systems, a growing population due to labor market conditions.
“Whether we like it or not, we’ve seen the non-affiliated market grow. It’s not something to boast about for a country, but that’s how things have unfolded and the housing need has increased, which has allowed us to grow,” Guzmán stated.
This segment includes informal or non-constant income workers who face difficulties accessing traditional financing due to stricter banking criteria, particularly regarding credit history.
“Banks have more restrictive regulations, but we serve clients whose credit history has been damaged. Informal income is not acceptable to banks, but we are more flexible at HIR Casa,” added Víctor Trillo, the company’s finance director.
The rising housing prices —between 9% and 10% annually— compared to real wage growth of only 3% to 4%, increases the demand for accessible and economically-adapted solutions.
Positive Outlook on Interest Rates
HIR Casa remains optimistic about the macroeconomic environment, despite global uncertainty, especially after the recent 50 basis points cut in Banco de México’s (Banxico) reference interest rate.
“This is significant because it’s our primary input: the money to provide housing credits. Although we haven’t increased the housing interest rate in the last three years, it has affected our margin. Now we see a good opportunity to move forward,” Guzmán assured.
Moreover, exchange rate stability and the decrease in long-term interest rates, such as the 10-year rate at 9.4%, strengthen conditions for more accessible and attractive housing financing in the coming months.
Key Questions and Answers
- What is HIR Casa’s strategic goal? To double its participation in the Mexican housing credit market by 2026, aiming for 1% of new bank loans.
- What recent achievements has HIR Casa accomplished? The company saw a 35% increase in housing credit placements in the first quarter of 2025 compared to the same period last year and conducted its largest public offerings totaling 2,000 million pesos.
- Who does HIR Casa primarily serve? Clients with mixed incomes and those not affiliated with traditional banking systems, a growing segment due to labor market conditions.
- Why is HIR Casa optimistic about interest rates? A recent 50 basis points cut in Banco de México’s reference interest rate and stable exchange rates create favorable conditions for more accessible housing financing.
