About Grupo Iberostar
Grupo Iberostar is a well-known company specializing in tourism real estate. With over 70 years of experience, the company has established a portfolio of 100 hotels and more than 33,500 rooms across 14 countries. Their commitment to innovation, digitalization, and customer experience has positioned them as a significant player in the global tourism industry.
Financial Performance and Investment Plan
In 2025, Grupo Iberostar reported total revenues of €5.1 billion, marking a 14% annual growth. This success is backed by their two primary business divisions: Iberostar Hotels & Resorts and World2Meet. Sabina Fluxá, the vice president and CEO of Grupo Iberostar, highlighted that this growth is a result of efficient business management, innovation, digitalization, and enhanced customer experience.
With a solid financial foundation, Grupo Iberostar has pledged to invest €1 billion by 2028. This investment will support the development of new projects and the transformation of existing assets, ensuring long-term growth and stability in the global tourism industry.
Presence in America
Iberostar Hotels & Resorts generated €2.369 billion in revenue by the end of the previous year, reflecting an 8.7% annual increase. The company’s sales growth was driven by key markets such as Germany, Spain, and the United Kingdom, along with the Americas region.
In America, Iberostar Hotels & Resorts experienced a 10% sales increase, supported by stable markets like the Dominican Republic, Brazil, and Jamaica. The addition of new hotels in Aruba and Miami also contributed to this growth.
The United States and Canada are the primary sources of travelers, with Argentina joining them. Meanwhile, demand from Brazil and Mexico remained stable.
Expansion in Mexico
Phil McAveety, CEO of Iberostar Hotels & Resorts, emphasized the company’s commitment to excellence and continuous portfolio transformation in prime locations by the sea. They aim to create valuable experiences for their guests.
In late 2025, Iberostar strengthened its presence in Mexico by opening the Iberostar Selection Riviera Cancún, their 12th hotel in the country. This project operates under a hotel operation contract model, which the company aims to reinforce.
Currently, Iberostar is working on a complete renovation of Iberostar Waves Tucán and Iberostar Waves Quetzal in Mexico. Once reopened, these hotels will set new standards for the Waves segment in America.
Key Questions and Answers
- What is Grupo Iberostar’s investment plan? Grupo Iberostar has committed to investing €1 billion by 2028, focusing on new projects and transforming existing assets in the tourism real estate sector.
- What drove Grupo Iberostar’s financial success in 2025? The company’s success was attributed to efficient business management, innovation, digitalization, and improved customer experience.
- How has Iberostar Hotels & Resorts performed in the Americas? Iberostar Hotels & Resorts experienced an 8.7% annual revenue growth in the Americas, driven by key markets and stable regions like the Dominican Republic, Brazil, and Jamaica.
- What is Iberostar’s strategy for the Mexican market? Iberostar aims to strengthen its presence in Mexico through continuous portfolio transformation, new hotel openings, and renovations of existing properties.
