Guadalajara’s Real Estate Market Slowdown
Guadalajara, Jalisco, has been recognized for its dynamic real estate and economic growth, making it a highly sought-after destination to live in. However, the region experienced a slowdown in housing sales in 2025 due to factors such as rising property prices and economic uncertainty.
Sales Decline by 20%
According to Arturo González, regional partner MX/Occidente of 4S Real Estate, 3,368 apartments were sold in the first half of 2025, a figure comparable to 2022 and below the 4,480 units sold in the same period of 2024. This decrease of around 20% is attributed to factors like increased prices and reduced inventory of medium and affordable housing.
Historical Prices
González pointed out that the premium-plus category in Guadalajara, the most expensive in the market, reached an average of 119,129 pesos per square meter (m2), a record-breaking figure in the Tapatío market.
- A 60 m2 apartment can now cost up to 7.1 million pesos.
- Residential properties have risen from 43,000 to 53,000 pesos per m2.
- Medium-priced housing (the most affordable category currently) now exceeds 30,000 pesos per m2, up from around 24,000 pesos two years ago.
González emphasized that the rise in construction and land costs has led to the disappearance of medium and affordable housing options, as developers find it unprofitable to build at these price points.
Rising Costs of Informal Housing
Informal housing, once a more affordable option due to its characteristics, has also seen significant increases. According to 4S Real Estate data, Guadalajara has an inventory of 6,700 informal apartments with an average price of 5.8 million pesos.
- In 2024, there were 9,700 appraisals with an average sale price of 2.1 million pesos.
- The price difference between what people can afford and what’s available in the market is more than double, according to González.
High-interest rates, political uncertainty, and global financial volatility have further decreased people’s intent to buy, exacerbating the imbalance in Guadalajara’s real estate market.
Despite the unfavorable numbers compared to 2024, data from September shows increased movement due to a perception of greater certainty, according to González.
