Luxury Real Estate Sales to Foreigners Generate Over $1.5 Billion Annually in Los Cabos

Web Editor

October 20, 2025

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The Thriving Luxury Real Estate Market in Los Cabos

The luxury real estate market in Los Cabos, located in the Mexican state of Baja California Sur, has become a significant driver of the regional economy. This growth is largely fueled by foreign investors, primarily from the United States.

Key Figures and Investment Trends

  • Investor Base: According to Alfredo Hernández, Director of Realty One Group Baja and Pacific México, over 35,000 Americans have purchased properties in Mexico. This equates to the acquisition of approximately 90 real estate properties daily by investors from the U.S.
  • Annual Sales: Los Cabos is one of the most dynamic cities for luxury property acquisitions by foreigners, with around 3,000 properties sold each year.
  • Sales Targets: Realty One Group aims to boost sales volume by 15% in the region, where the market continues to grow despite international volatility.

Government Perspective and Economic Impact

Alonso Gutiérrez, Subsecretary of Economy for the Government of Baja California Sur, emphasized the importance of the real estate sector to the state’s economy, representing about 8% of its Gross Domestic Product (GDP).

  • 2024 Real Estate Sales: In 2024, real estate transactions in the state surpassed $1.5 billion. Currently, an inventory of 1,500 new properties (including apartments, houses, and lots) is anticipated to maintain economic dynamism.
  • Gentrification Concerns: While luxury real estate sales are crucial to the local economy, the rising property values and influx of foreign investors raise specific concerns among local authorities. Gutiérrez mentioned that they are analyzing gentrification and plan to meet with experts to regulate the issue.

Market Resilience Amidst Tariffs

Despite uncertainties caused by tariffs imposed in the U.S., Gutiérrez stated that the impact has been temporary.

  • Long-term Investment Perspective: U.S. investors view their investments as long-term, with horizons of three to nine years. They recognize tariffs as a short-term political phenomenon and see Mexico as a stable country with strong commercial flows and significant returns.
  • Market Recovery: Karim Oviedo, President of the Mexican Association of Real Estate Professionals (AMPI), noted that Mexico remains a strategic partner for the U.S., encouraging foreign investment in real estate.

Professionalization as a Key Factor

The growth of the real estate market is supported by the professionalization of the sector, which builds confidence and legal security for foreign investors. Realty One Group plans to expand its franchise model along the U.S.-Mexico border and the Pacific region of Mexico.

  • New Investment Target: Realty One Group intends to generate between $2.0 billion and $2.4 billion in new foreign direct investment in Mexico over the next two years.
  • Addressing Investor Needs: According to the National Association of Realtors in the U.S., 16% of Americans intended to invest in Mexico but were unable to find suitable properties. Realty One Group aims to provide certainty and cater to this segment.

Key Questions and Answers

  • Q: How significant is the luxury real estate market in Los Cabos?
  • A: The luxury real estate market in Los Cabos is a crucial driver of the regional economy, with over 35,000 Americans purchasing properties in Mexico annually and around 3,000 luxury properties sold each year.
  • Q: What is the government’s stance on the real estate sector in Baja California Sur?
  • A: The real estate sector is vital to the state’s economy, accounting for approximately 8% of its GDP.
  • Q: How has the real estate market in Los Cabos been affected by U.S. tariffs?
  • A: Despite initial uncertainties, U.S. investors view their Mexican real estate investments as long-term, and the market in Los Cabos has recovered positively.
  • Q: What measures is the local government taking regarding gentrification concerns?
  • A: Local authorities are analyzing gentrification and plan to meet with experts to regulate the issue, aiming to balance economic growth with social concerns.