About Ruba and its Impact
Ruba, a prominent housing developer in Mexico, commemorates 45 years of contributing significantly to the country’s real estate sector. Founded on May 28, 1980, in Ciudad Juárez, Chihuahua, Ruba has delivered more than 260,000 homes, positively impacting the lives of over a million Mexicans.
Early Beginnings and Growth
Initially constructing between 20 to 60 homes annually, Ruba has grown exponentially. Today, the company delivers over 11,000 escrituradas (deeded homes) per year, operating across diverse segments of social, medium, and residential housing.
Recent Performance
In the first quarter of 2025, Ruba demonstrated strong performance by escriturando 2,602 homes and generating over 4.121 billion pesos in revenue, marking a 16.8% annual growth.
Ruba’s Workforce and Recognition
With approximately 1,700 employees, Ruba has been consistently recognized by Great Place to Work for 21 consecutive years and ranked sixth nationally in 2025.
Financial Success and Credit Ratings
Ruba has achieved high credit ratings from the housing sector: ‘AA(mex)’ and ‘F1+’ by Fitch Ratings, and ‘AA-(mex)’ and ‘A1+’ by S&P Global Ratings. These ratings are backed by 14 consecutive years of positive results in key indicators.
Ruba’s Journey
Founded by Enrique G. Terrazas Torres, Ruba initially focused on medium and residential housing construction. By 1996, the company entered the social interest segment and expanded nationally by 2006, establishing a presence in Chihuahua, Saltillo, Torreón, Monterrey, Hermosillo, Mexicali, Guadalajara, and Tijuana.
The 2010 generational transition under Luis Enrique Terrazas Seyffert’s leadership led to Ruba’s entry into Querétaro, Veracruz, León, Puebla, Toluca, Cancún, and Obregón.
In 2019, Ruba began vertical housing development and expanded internationally in Texas and Colorado by 2024. Additionally, the company initiated a parque industrial (industrial park) construction in Tijuana.
Ruba’s Mission
At 45 years since its founding, Ruba reaffirmed its mission through a statement: “to build quality homes that promote urban, economic, and social development in Mexico.”
Key Questions and Answers
- Who is Ruba? Ruba is a prominent housing developer in Mexico, founded by Enrique G. Terrazas Torres in 1980.
- What segments does Ruba operate in? Ruba operates across social, medium, and residential housing segments.
- How many homes has Ruba built? Ruba has constructed over 260,000 homes in Mexico.
- What is Ruba’s recent performance? In the first quarter of 2025, Ruba escriturado 2,602 homes and generated over 4.121 billion pesos in revenue, with a 16.8% annual growth.
- What recognition has Ruba received? Ruba has been consistently recognized by Great Place to Work for 21 consecutive years and ranked sixth nationally in 2025.
- What are Ruba’s credit ratings? Ruba has achieved high credit ratings from the housing sector: ‘AA(mex)’ and ‘F1+’ by Fitch Ratings, and ‘AA-(mex)’ and ‘A1+’ by S&P Global Ratings.
- What is Ruba’s current mission? Ruba aims to build quality homes that promote urban, economic, and social development in Mexico.
