Introduction
Mexico is gearing up to be a key player in the FIFA World Cup 2026, scheduled from June 11 to July 19 of the following year, with three Mexican cities – Ciudad de México (CDMX), Guadalajara, and Monterrey – hosting 13 matches and a surge of visitors.
Background on Tourism in Mexico
According to the National Institute of Statistics and Geography, in January 2025, over 8 million international tourists visited Mexico, marking an 18.6% increase from the same month in the previous year. The trend is upward, and the World Cup is expected to attract a record number of fans.
Rafael Garza, General Director of inDrive México, explains: “Cities like Cancun, Monterrey, Guadalajara, and Mexico City are already among the most visited destinations in the country. During the World Cup, not only will there be matches, but thousands of people will also want to explore each city’s best offerings.”
Transportation Challenges and Solutions in Each City
In Mexico City, common routes will start from the International Airport to the Historic Center, Polanco, and Coyoacán, where hotels, restaurants, and cultural spaces are abundant. High demand is also anticipated in Chapultepec, Xochimilco, the Zona Rosa, and Paseo de la Reforma.
Guadalajara visitors will primarily move between hotels, the stadium, and gastronomic corridors. In Monterrey, significant activity is expected on routes to the stadium, convention centers, and entertainment zones. There will also be transfers to nearby Magical Towns and archaeological sites.
Garza assures that inDrive already operates with a model prioritizing safety and clear pricing. Their experience at Cancun Airport has shown positive results in terms of service quality. “We know thousands will move between airports, hotels, and stadiums,” he comments. “We’re ready to offer a comfortable, secure, and surprise-free option for both tourists and locals.”
Benefits for the Country
Initial estimates suggest that the World Cup could generate nearly $3 billion in economic impact, benefiting sectors like hospitality, restaurants, and other tourism-related industries.
According to an analysis by KPMG México, other sectors focused on technology and intelligent solutions will become indispensable for managing the event according to FIFA’s standards. This expansion of opportunities will benefit firms specializing in transportation systems, data analysis, and security.
Experts emphasize that modernizing sports venues is crucial for ensuring the quality and profitability of the sporting event. For instance, the Estadio Azteca in Mexico City is undergoing significant renovations, including capacity expansion, sports and press area upgrades, advanced technology implementation, and improved fan comfort infrastructure.
Similarly, the Estadio BBVA in Monterrey is being adapted to meet FIFA requirements. In Guadalajara, the venue is being renewed with new LED lighting, sound systems, and connectivity.
