Introduction
The fear of losing jobs to artificial intelligence (AI) is widespread, with 75% of employees expressing concern. However, according to Statista, AI is projected to create 69 million new jobs globally. The key takeaway, as explained by Ale Contreras, a digital marketing expert and founder of Simple, is that AI will transform jobs rather than eliminate them.
Ale Contreras: From Curiosity to Entrepreneurship
During the pandemic, Ale Contreras embarked on a master’s degree in Law with a focus on intellectual property. Her interest piqued in generative AI systems like ChatGPT, prompting her to explore the legal implications of AI-generated content. This curiosity led her to specialize in applying AI to digital marketing, eventually founding Simple, an AI-powered digital agency.
Leveraging AI for Business Success
Contreras has successfully delivered high-impact campaigns in record time, utilizing AI tools such as image generators, content assistants, and productivity platforms like TL:DV App and Gemini AI engines. Her approach emphasizes the importance of equipping teams with AI knowledge to ensure successful integration.
Human-Centric Approach: The Future is Hybrid
Simple’s methodology revolves around the “Human First” principle, ensuring technology serves human talent rather than replacing it. Contreras believes AI’s true potential lies in democratizing creativity, streamlining tasks, and freeing time for strategic thinking, creation, and personal growth.
AI as a Collaborative Tool
Contreras stresses that AI should be viewed as a collaborative tool, not a replacement for human thought. Those who invest time in learning and strategically integrating AI will remain competitive.
Key Questions and Answers
- What is Ale Contreras’ background and expertise? Ale Contreras is a digital marketing expert and founder of Simple, an AI-powered digital agency. She specializes in applying AI to marketing strategies.
- How has Ale Contreras utilized AI in her business? Contreras has successfully delivered high-impact campaigns using AI tools like image generators, content assistants, and productivity platforms.
- What is Simple’s methodology? Simple’s “Human First” approach ensures technology serves human talent, streamlining tasks and freeing time for strategic thinking.
- How should businesses view AI? Businesses should see AI as a collaborative tool, not a replacement for human thought. Investing in AI education and strategic integration is crucial for remaining competitive.
