What is IBTM Americas and Where is it Held This Year?
IBTM Americas is the premier event in the meetings and events industry in America, where professionals from the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector gather to drive the industry forward by creating valuable connections.
This year, the event organized by RX Global is celebrating its 16th edition at the Centro Citibanamex in Mexico City on August 20th and 21st under the theme “Land of Co-Creators”.
Conference Topics
- Thematic Conferences: Sports, weddings, sustainability, event development, and Pharmacology and Health
AI-Focused Forums
- Focus on AI (Artificial Intelligence), sustainability, innovation, diversity and inclusion
Economic and Sectorial Impact
The MICE tourism sector has a high purchasing power; each attendee typically spends between $850 and $2,200, and the event has generated significant economic spillover, positioning Mexico as a regional hub.
For this year, IBTM Americas aims not only to reaffirm its leadership as the most important event in the meetings industry in Latin America but also to set a new standard for collaboration and innovation within the sector.
Key Questions and Answers
- What is IBTM Americas? It’s the leading event in the meetings and events industry in America, organized by RX Global.
- Where and when will it take place this year? The 16th edition will be held at the Centro Citibanamex in Mexico City on August 20th and 21st.
- What are the conference topics? Themes include sports, weddings, sustainability, event development, and pharmacology and health.
- What are the focus areas for the AI-centered forums? The forums will concentrate on artificial intelligence, sustainability, innovation, and diversity and inclusion.
- Why is IBTM Americas significant for the MICE tourism sector? The event contributes to the high purchasing power of the sector, with attendees spending between $850 and $2,200 each. It has also generated substantial economic spillover, establishing Mexico as a regional hub for meetings and events.
