Mexican Designer Collaborates with Doritos® for a Capsule Line
Mexican designer Jaime Ibiza has launched a new capsule collection of bags in collaboration with Doritos®, a well-known brand in the snack food sector. The collection aims to blend visual elements from the Doritos® tortilla chip brand with Ibiza’s signature utilitarian design.
Geometric Shapes and High-Contrast Graphics
The collection features a series of bags with geometric shapes, high-contrast graphics, and visual details that reference the iconic triangular shape of Doritos®. According to the brand, this partnership represents a way to extend the visual identity of their products into the realm of fashion, keeping disruption at its core.
Durable Materials and Functional Design
The models are designed for daily use, highlighting their functional structure. By using durable materials and compact designs, the collection maintains the utility that defines Ibiza’s work. The predominant colors — orange, black, and red — directly reference Doritos®’ packaging.
Limited Quantities and Digital Channels
From the designer’s perspective, this collaboration reinforces a design line focused on urban-style users who aim to stand out through limited-edition pieces. The collection is produced in limited quantities and will be available through select digital channels.
Previous Collaborations with Iconic Brands
Jaime Ibiza has previously collaborated with brands such as Disney, Looney Tunes, and DC Comics, incorporating well-known graphic elements into his bag and leather goods designs. This Doritos® partnership follows a similar approach, targeting young consumers seeking accessories with clear visual identity.
Key Questions and Answers
- Who is Jaime Ibiza? Jaime Ibiza is a renowned Mexican designer known for his functional and urban-focused bag collections.
- Why is this collaboration significant? This partnership allows Ibiza to blend Doritos®’ visual identity with his signature utilitarian design, targeting young consumers interested in accessories with clear brand representation.
- What makes these bags unique? The bags feature geometric shapes, high-contrast graphics, and colors inspired by Doritos® packaging, all while maintaining Ibiza’s functional design approach.
- How will these bags be distributed? The collection will be available in limited quantities through select digital channels.
- What are some of Ibiza’s previous collaborations? Ibiza has previously worked with Disney, Looney Tunes, and DC Comics, integrating well-known graphic elements into his designs.
