Introduction
The Buen Fin 2025 is not just a season of great discounts for consumers; it’s also a growth platform for entrepreneurs looking to establish their brands and boost sales. In recent years, digitalization has enabled small and medium-sized businesses to actively participate in this event, capitalizing on the e-commerce boom and social media trends.
The Rise of Digital Platforms
More and more entrepreneurs are using digital platforms, marketplaces, and online stores to offer their products. This allows them to compete with major brands, reach new audiences, and strengthen their market presence nationally. Furthermore, the option to offer digital payments, home deliveries, and personalized attention has significantly enhanced the shopping experience for users.
Expert Insights from Yanelly Reyes, Cricut Latin America Communities Director
Although traditionally, the Buen Fin has been a campaign designed for large chains with organized offers and affiliated platforms, it also presents a significant opportunity for home-based entrepreneurs. Even if they are not affiliated with the program, the surge in activity during these timeframes increases purchase intent among users. According to Mexico’s Secretary of Economy, sales increased by 15.5% during the previous Buen Fin.
“People want to buy as the year-end approaches,” explains Yanelly Reyes. “Not just during the Buen Fin, but the weeks leading up to Posadas, gift exchanges, and Christmas celebrations are the real sales period.”
“While large retailers focus on volume, small creative businesses can compete in another area: the detail, story, quick and personalized delivery. Custom-made products, limited collections, emotional messages in each piece… That’s what consumers increasingly seek during this time of year.”
How to Activate Your Creative Season and Capitalize on the Period
1. Define Your Niche and Customer
Identify your target audience: Are you offering holiday kits, seasonal accessories, or personalized corporate gifts? Focus your proposal on their lifestyle and intended use.
2. Design on Demand with a Flexible Mindset
Avoid overproduction: Adopt an on-demand model by creating only what’s ordered.
3. Sell Through Agile and Direct Channels
Utilize social media: Make it your point of contact, sales, and follow-up. In this season, immediacy is crucial: quick response times and constant communication with clients make the difference between a successful order and a missed opportunity. The goal is to ensure every minute counts.
4. Deliver Experiences, Not Just Products
Add value through small details: Unique packaging, handwritten cards, personalized stickers, themed wrapping, and tailored designs for specific audiences elevate perceived value and build long-term loyalty.
5. Extend Your Season Beyond the Official Date
Capitalize on the initial impulse: The Buen Fin triggers buying desire, but the following weeks are equally important. Use that initial push to position your catalog and maintain sales active until early December.
Key Questions and Answers
- Q: Do I need to compete with major brands or join an affiliated platform? A: Your strength lies in proximity, emotion, and the ability to deliver something unique. What’s designed today becomes a brand signature that lasts beyond this season.
- Q: How can I make the most of the Buen Fin season? A: Focus on your niche, design on demand, use agile sales channels, deliver personalized experiences, and extend your promotional efforts beyond the official Buen Fin dates.
Beyond the offers, the Buen Fin event fosters innovation, digitalization, and professionalism in commerce, strengthening Mexico’s entrepreneurial ecosystem.
