Nayarit Emerges as a Strategic Voice for Mexico in UNWTO: Receives “Supportive Partner Destination” Award

Web Editor

November 8, 2025

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Nayarit’s New Role in UNWTO Leadership

Nayarit, a Mexican state, has been elected as a member of the UNWTO Worldwide Board of Affiliate Members for the 2026-2029 period and has been awarded the “Supportive Partner Destination” recognition. This places Nayarit at the forefront of global tourism discussions and elevates Mexico’s leadership in sustainable and investor-focused tourism on the contemporary global agenda.

UNWTO Worldwide Board of Affiliate Members

The appointment of Nayarit as a member of the UNWTO Worldwide Board of Affiliate Members, along with the “Supportive Partner Destination” recognition, positions the Mexican state as a prominent figure in tourism governance, public-private cooperation, and development models aligned with the Sustainable Development Goals (SDGs).

Key Recognition: “Supportive Partner Destination”

During the Plenary Session of Affiliate Members, UNWTO bestowed the “Supportive Partner Destination” recognition upon the Tourism Promotion Trust of Nayarit. This prestigious award is reserved for destinations demonstrating exceptional commitment to the organization’s values and actively contributing to its institutional strengthening.

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Paragliding in NayaritPhoto: Courtesy

UNWTO highlighted that Nayarit has been “an inspiring example of public-private cooperation and institutional commitment,” thanks to its consistent participation in impact projects, promotion of responsible tourism, and collaboration with global initiatives that enhance the visibility of Affiliate Membership.

“Receiving this double recognition – joining the Board and being honored at the General Assembly – marks the highest point in Nayarit’s tourism history. It is a source of pride for Mexico that Nayarit is recognized by its leadership and forward-looking vision in the international community,” said Juan Enrique Suárez del Real Tostado, Secretary of Tourism for Nayarit.

Key Questions and Answers

  • What is the significance of Nayarit’s new role in UNWTO? Nayarit’s election to the UNWTO Worldwide Board of Affiliate Members and receipt of the “Supportive Partner Destination” award positions it as a leader in sustainable and investor-focused tourism, enhancing Mexico’s global standing.
  • What does the “Supportive Partner Destination” recognition mean? This prestigious award is given to destinations demonstrating exceptional commitment to UNWTO’s values and actively contributing to its institutional strengthening.
  • Why is Nayarit’s recognition important for Mexico? Nayarit’s achievements elevate Mexico’s leadership in sustainable tourism and showcase its successful public-private cooperation and institutional commitment on the global stage.