Technological Laboratory
In a world dominated by digitalization and advancements in Artificial Intelligence, even an everyday essential like toilet paper is finding a space for technological innovation.
In Mexico, the launch of Regio Expert showcases technology’s ability to redefine the mundane by applying advancements in embossing, fiber optimization, and consumer data analysis.
Far from being an unchanging product, toilet paper has evolved in terms of efficiency, absorption, and softness. The introduction of advanced embossing techniques, which allow for the creation of sheets up to 50% larger and more resilient, is just one example of how a basic item can be transformed through technology.
“Embossing not only improves absorption but also allows for a reduction in the number of sheets needed per use,” said Karla Rodríguez, Brand Manager of Regio, in an interview.
For Rodríguez, the innovation in such a commonplace product as toilet paper lies in integrating technology where it’s least expected. “Applying technology to something as essential as toilet paper allows us to rethink what’s necessary, transforming the product structure to increase efficiency without compromising softness.”
Statistics
According to a report by the National Institute of Statistics and Geography (INEGI), the average monthly expenditure of a Mexican family on toilet paper amounts to 300 pesos, an increase of 12% compared to the previous year. Furthermore, a study by Nielsen Mexico (2024) reveals that 45% of consumers seek products with greater durability, a crucial aspect Regio Expert incorporated into its technological proposal.
The product’s development wasn’t solely based on technical advancements but also on a thorough analysis of consumer data. According to a Kantar Worldpanel Mexico (2023) report, 67% of consumers prioritize softness in personal hygiene products, while 42% emphasize durability.
“These findings guided the proposal towards a toilet paper product that combines both attributes through the selection of high-resistance fibers and advanced embossing techniques,” experts in the sector add.
Technological Embossing
Regio Expert’s technology of embossing applied to the product uses a raised pattern that not only enhances absorption but also reduces sheet usage by 30% for cleaning, according to the brand’s studies.
“This approach allows us to offer a more efficient product without compromising the user experience,” commented Karla Rodríguez.
She explained that in terms of environmental impact, the use of recycled fibers has enabled a 18% decrease in water consumption during production, a measure that aligns technological innovation with the sustainability principles demanded by today’s market.
“At a technical level, the product innovation focuses on the paper structure. Each sheet was designed to maximize absorption, reduce waste, and improve user experience,” concluded Karla Rodríguez.
Key Questions and Answers
- What makes Regio Expert’s toilet paper innovative? It integrates advanced embossing techniques, optimizes fiber selection, and applies consumer data analysis to enhance absorption, durability, and user experience while reducing environmental impact.
- How does the embossing technology benefit users? It increases absorption, reduces sheet usage by 30% for cleaning, and maintains softness without compromising the user experience.
- What statistics support Regio Expert’s development? INEGI reports a 12% increase in average monthly expenditure on toilet paper, and Nielsen Mexico (2024) shows 45% of consumers seeking greater product durability.
- How do consumer data analyses influence Regio Expert’s product? Kantar Worldpanel Mexico (2023) reports that 67% of consumers prioritize softness and 42% emphasize durability, guiding Regio Expert’s product development.
- What environmental benefits does Regio Expert offer? The use of recycled fibers has led to an 18% decrease in water consumption during production, aligning with sustainability principles.
