Introduction
The 2025 edition of El Buen Fin is expected to see nearly 8 out of 10 potential shoppers making a purchase, maintaining the strong buying intent, according to the Expectativas El Buen Fin 2025 report by the Mexican Online Retail Association (AMVO).
Reasons for Shopping
Key motivations for shopping during this campaign include:
- Taking advantage of discounts and promotions: Shoppers aim to capitalize on special deals offered during El Buen Fin.
- Finding better deals and promotions: Consumers compare El Buen Fin offers with other campaigns to secure the best value.
- Maximizing value and convenience: Digital shoppers view El Buen Fin as an opportunity to optimize spending by purchasing multiple items.
Exclusive promotions and payment or store-related benefits reinforce the perception of tangible savings among consumers.
Shifting Shopping Categories
While certain categories remain popular, there’s a growing interest in niche segments such as luxury items, pet food, automotive, and pharmacy. Retailers are adjusting their inventories, product offerings, and communication strategies to tap into these emerging opportunities.
However, the following categories continue to attract significant attention:
- Computers, tablets, and cellphones: These electronics remain in high demand.
- Fashion: Clothing and accessories continue to be popular purchases.
- Audio, TV, and video: Home entertainment devices maintain their appeal.
Key Questions and Answers
- What is El Buen Fin? El Buen Fin is an annual shopping event in Mexico, similar to Black Friday or Cyber Monday, offering significant discounts and promotions across various retail categories.
- Why is El Buen Fin important for Mexican consumers? El Buen Fin provides an opportunity for shoppers to take advantage of substantial discounts and promotions, allowing them to maximize value and convenience while purchasing multiple items.
- Which product categories are most popular during El Buen Fin? Despite growing interest in niche segments, categories like computers, tablets, cellphones, fashion, and audio-visual devices continue to be popular among Mexican shoppers.
