Experts Discuss Sustainable Development in Mexico’s Tourism Sector
According to data from the Secretariat of Tourism, in 2024, Mexico welcomed over 40 million international tourists, generating a $26 billion economic impact. Furthermore, Booking data indicates that over 80% of travelers are willing to pay more for accommodations with sustainable practices.
Panel Discussion on Sustainable Tourism: A Driver of Economic and Social Development in Mexico
On World Tourism Day, the Communications Council hosted a panel titled “Sustainable Tourism: A Driver of Economic and Social Development in Mexico.” Experts agreed that sustainability has evolved from isolated practices to a transversal criterion determining hotel and destination competitiveness.
Key Insights from Panelists
- Daniela Betech, Sustainability Coordinator at Grupo Presidente (CNET representative): Emphasized that sustainability is now an expansive criterion, not just a fleeting trend. She highlighted the importance of collective efforts and employee awareness for long-term benefits.
- Mayra Jiménez, Vice President of International Relations at the Mexico Chapter of Cámara Verde LATAM: Stressed the systemic nature of sustainable tourism, noting that travelers generate double the waste compared to daily life, especially organic waste. She introduced the concept of regenerative tourism, which aims to enhance destination potential and create continuous benefits, exemplified by Xochimilco’s chinampas.
- Joahna Hernández, Marketing Director at Arca Tierra: Shared Arca Tierra’s mission to promote regenerative agriculture and fair trade. She described their vision of a regenerative hospitality ecosystem connecting urban and rural areas to cultivate a more abundant future.
Importance of Responsible Tourism Practices in Mexico
The panel underscored the significance of the tourism sector and its continuous evolution towards responsible practices, acknowledging its role as a crucial driver of economic and social development for Mexico.
