A Decade of Growth and Resilience
Bravos de Juárez is marking a significant milestone as they celebrate their 10th anniversary in 2025. Despite facing financial challenges, including the highest number of fines in Liga MX due to poor table performance, the team is looking forward to a promising future with Liguillas and a new stadium.
Alejandra De la Vega, the club’s owner, reflected on the team’s journey in a recent interview with TUDN. She acknowledged the difficult times but emphasized their resilience, stating, “Now we are starting to see the results of all this work, finding true protagonists on the field representing the spirit of Juarez.”
Founded on May 29, 2015, Bravos began competing in the now-defunct Liga de Ascenso and ascended to Liga MX in summer 2019 after purchasing the Lobos BUAP franchise. However, it was only in Clausura 2025 that the team started to see significant success, finishing the regular season with 24 points—a first for them. This achievement secured their spot in the Play-In round.
Multiple Fase Finals Simultaneously
Bravos is on the brink of advancing to quarters in Liga MX for the first time, needing two victories. They will face Pumas this Sunday in Ciudad Juárez, with a win setting them up against the loser of another Play-In match between Monterrey and Pachuca. Additionally, Bravos’ women’s team reached the Liga MX Femenil quarters after securing eighth place in the regular season table, while the under-23 men’s team also advanced to quarters following a strong regular season performance.
Economic Shadow
Despite the team’s recent successes, Bravos faces substantial financial challenges. Over the past five years, they have accumulated the most fines in Liga MX due to poor table performance. Since the 2020-21 season, Liga MX replaced the relegation system with a fine model for the three worst-performing teams at season’s end. Bravos has paid a total of 177 million pesos in fines, which De la Vega described as “heartbreaking” and a hindrance to team improvement.
De la Vega stressed that Bravos is not a profitable venture, making it difficult to pay fines in 2021 (50 million pesos), 2022 (80 million), and 2024 (47 million). Nevertheless, she remains committed to the team’s role in fostering community identity through professional football and stadium gatherings.
Stadium Construction Plans
In her interview with TUDN, De la Vega hinted at plans for a cross-border stadium project, leveraging the team’s proximity to the United States. With support from her husband, Paul Foster, an American entrepreneur with interests in the oil industry, Bravos aims to create a symbol of unity and aspiration for young people in the frontier community.
Though no specific timeline or budget has been announced, De la Vega expressed determination to pursue this ambitious project, starting with the development of a high-performance center.
