Checo Pérez and Cadillac Begin the Storytelling of Their Debut: A New Team’s Birth and Mexican Driver’s Anticipated Return to Racing

Web Editor

September 24, 2025

a badge with a name tag attached to it on a wooden table with a name tag attached to it, Carles Delc

Background and Relevance of Checo Pérez

Checo Pérez, the renowned Mexican Formula 1 driver, took a sabbatical year away from racing. However, his story remained captivating as he connected with the 2025 season’s narratives through virtual interactions. Meanwhile, Cadillac, though not yet revealing its identity, colors, or slogan, was strategically positioned as the new home for several drivers. This meant that both Checo and the team didn’t need to be active to generate buzz.

Recent Developments and Excitement

The last week of September brought cinematic excitement as videos surfaced, showcasing Checo’s first day at work with Cadillac. Dan Towriss (CEO of TWG Motorsports) and Graeme Lowdon (team principal) warmly welcomed the Mexican driver at Cadillac’s Charlotte, EU facilities. Handshakes, half-embraces, and detailed social media posts followed, highlighting Checo’s credentials and conversations with Lowdon on the dark sofa.

Checo Pérez’s Vision and Goals

Silverstone Visit:

On Wednesday, September 24th, Checo visited the Silverstone headquarters to address his objectives. He emphasized that while starting properly is essential, the real focus lies on where they finish and the progress made in key areas.

“Always it’s important to start correctly, but for me, it’s irrelevant how we begin since what matters is where we end and the progress we can achieve in crucial places… It’s important to readjust my past objectives. I’m here to progress alongside the team, and I am confident that we will start in a very challenging position. However, for me, it’s not about where we begin but how quickly we manage to progress; that’s the key,” Checo Pérez shared with motorsport.com.

Key Questions and Answers

  • Q: What is the significance of Checo Pérez’s sabbatical year? A: Despite taking a break from racing, Checo Pérez remained connected to the Formula 1 world through virtual interactions and discussions about the 2025 season.
  • Q: How did Cadillac position itself during Checo’s absence from Formula 1? A: Cadillac strategically established itself as the new home for several drivers, generating anticipation and excitement without needing to be actively involved in racing.
  • Q: What are Checo Pérez’s primary goals for his new team? A: Checo aims to progress alongside the team, focusing on finishing strong and making significant advancements in key areas rather than dwelling on the starting position.