Introduction
Gilberto Mora, a 17-year-old Xolos player from Tijuana, has defied expectations and become the most valuable player in Mexico’s Liga MX. His value has skyrocketed to 10 million euros, surpassing any foreign player or former star by the end of 2025.
Background and Rise to Prominence
Just a year ago, Mora’s value on Transfermarkt was only 2 million euros. His experience with the Mexican national team ranged from category 15 to 18, and his representative was his father, Gilberto Mora Olayo, a former Mexican soccer player who played for Jaguares de Chiapas and Xolos.
Impressive Achievements
- Five call-ups with the Mexico senior team, including winning the Gold Cup trophy
- Six call-ups with the under-20 team
- Appeared in 11 matches during the Apertura 2025 of Liga MX for Xolos, with a perfect disciplinary record of zero yellow or red cards
Agent and Brand Endorsements
Rafaela Pimenta, Mora’s agent, also represents Erling Haaland (Manchester City) and Santiago Giménez (AC Milan). In terms of commercial success, Mora is an ambassador for the Adidas brand.
Key Questions and Answers
- Who is Gilberto Mora? A 17-year-old Xolos player from Tijuana, Mexico.
- What is his current value? His value has reached 10 million euros, making him the most valuable player in Liga MX.
- What are his achievements? He has been called up five times by the Mexico senior team and six times by the under-20 team. In Liga MX’s Apertura 2025, he played 11 matches with Xolos, maintaining a perfect disciplinary record.
- Who is his agent? Rafaela Pimenta, who also represents Erling Haaland and Santiago Giménez.
- Does he have any brand endorsements? Yes, Gilberto Mora is an ambassador for Adidas.
