Introduction
The Leagues Cup 2025 has seen unprecedented success in terms of viewer ratings during its opening week of the regular season. Thomas Mayo, the tournament’s executive director, shared insights on this remarkable achievement with USA TODAY Sports.
Star Players Drive Viewership
Lionel Messi proved to be a major draw for the tournament. His match against Club Atlas on July 30 became one of the three most-watched games. Both FOX Sports 1 and Univision reported double-digit audience increases, with official figures expected to be announced later in the week. Social media impressions have also surged by 233%, according to the Leagues Cup executive.
Format Changes Enhance Competition
The tournament’s format overhaul has significantly improved viewership numbers. Now, 93% of matches feature MLS clubs facing off against Liga MX teams, competing to secure the top four spots in their respective leagues for elimination stage advancement. Matches ending in a draw after regulation time are settled through penalty shootouts, as demonstrated by Mazatlán FC‘s 11-10 victory over Los Ángeles FC to break a 1-1 tie.
“The players’ determination to win and the positive narrative surrounding the rivalry between the two leagues have been crucial to the audience’s success during this initial week. It’s a challenging tournament with high-performing teams, and both fans and viewers are enjoying it,” said Mayo.
Positive Reception from Players and Coaches
Both players and coaches have embraced the tournament. Lionel Messi praised the format changes, stating:
“Playing against Mexican teams is a good test for us. Honestly, the format has changed, and it’s now more enjoyable and easier to play. It’s a great competition. Although we face Mexican teams, the scoreboard is on our side, and we need to score more goals than others. Winning is crucial,” Messi mentioned in an interview with Apple TV.
Messi led Inter Miami to their first Leagues Cup title shortly after joining the MLS in 2023. He suffered an injury and missed the 2024 Leagues Cup, which was won by Columbus Crew.
Memorable Matches and Upcoming Fixtures
The regular season has produced unforgettable games, such as the Seattle Sounders’ dominant 7-0 victory over Concacaf Champions League defending champion Cruz Azul on July 31.
“I genuinely didn’t know what to say in the locker room because it was an incredible win for the club. In the history of this club, it ranks among our greatest achievements,” said Seattle Sounders head coach Brian Schmetze post-match.
The final three days of Stage 1, on August 5, 6, and 7, will determine the elimination stage participants. Quarterfinals will be played on August 19 and 20, with semifinals on August 26 and 27. The final and third-place match will take place on August 31. The finalists and third-place team will secure spots in the Copa de Campeones de la Concacaf 2026, a pathway to the 2029 FIFA Club World Cup.
“For some players, the Leagues Cup is their first international tournament, and certain teams might win their inaugural international trophy. People are starting to recognize its significance over the next 10 to 20 years as a cornerstone not just of global football but also of American soccer,” Mayo commented.
Key Questions and Answers
- Q: Who are some notable players participating in the Leagues Cup 2025?
- Q: How has the tournament’s format changed, and what impact has it had?
- Q: What have been some memorable matches in the Leagues Cup 2025?
- Q: What are the upcoming fixtures and their significance?
A: Key players include Lionel Messi, James Rodríguez, and Chucky Lozano.
A: The format now features 93% MLS vs. Liga MX matches, with teams competing for top spots in their leagues and penalty shootouts resolving drawn games.
A: Seattle Sounders’ 7-0 victory over Cruz Azul is one such example.
A: The final three days of Stage 1 will decide elimination stage participants. Winners will advance to the 2026 Copa de Campeones de la Concacaf, a route to the 2029 FIFA Club World Cup.
