Introduction to LPGA Tour’s Mexican Expansion
The LPGA Tour is actively seeking new opportunities to establish a series of women’s golf tournaments in Mexico. Casey Ceman, Vice President of Business Affairs at Torneos, shared insights during an interview with El Economista regarding the LPGA’s expansion in Mexico.
Global Strategy and Target Markets
Ceman explained that the LPGA Tour constantly evaluates global strategies to determine annual event locations, ensuring convenient travel for players and exploring diverse markets. Latin America and Mexico are of particular interest due to their historical significance.
Partnerships and Potential Venues
Luis Durán, General Director of RLH Properties and a partner alongside GS Sports Management, mentioned his hotel properties with golf courses in popular tourist destinations like Puerto Vallarta and Los Cabos.
Current LPGA Tour Schedule
The LPGA Tour currently visits 14 states in the United States and 12 other countries, including two multi-event Asian tours. The tour also features the Hanwha LIFEPLUS International Crown in South Korea and a European gira in July and August. Notably, Mexico has been added to the calendar for the first time since 2017.
- 12 international events in 2025, including Mexico, Canada, Scotland, Wales, France, South Korea, China, Singapore, Japan, and Thailand.
- Mexico’s rich golfing history, with notable figures like Lorena Ochoa, Gaby López, and María Fassi.
Logistical Considerations for Mexican Events
Ceman addressed the specifics of hosting events in Mexico, considering factors like weather and player rankings. The US Open in Wisconsin served as an example, with 32 Mexican golfers chartering a flight for approximately six and a half hours.
Key Questions and Answers
- When can we expect new LPGA Tour events in Mexico?
- How does the LPGA Tour select event locations?
- What are the LPGA Tour’s plans for Mexico in 2026?
Ceman stated that they are actively seeking the right partners and believe Mexico holds great potential. No immediate announcements have been made, but the LPGA Tour is keen on exploring opportunities with suitable partners.
The LPGA Tour considers various factors, including player travel convenience, partner relationships, climate, and geographical location.
Gustavo Santoscoy García confirmed that the tournament will take place in April 2026, aiming for better weather conditions and higher-ranking players without the US Open taking place just a week prior.
