GS Sports Management’s Growing Influence in Women’s Tennis
GS Sports Management, a prominent sports event organizing company, has been instrumental in bringing WTA tournaments to five Mexican states over the past six years. Recently, Querétaro was added as the sixth destination for a category 125 tournament scheduled from October 20 to 26.
GS Sports Management’s Diversified Portfolio
Beyond women’s tennis, GS Sports Management has expanded its reach to other professional sports. Their portfolio now includes golf with the LPGA Tour, UTS featuring ATP players, and padel, which gained them entry into the Pro Padel League in San Sebastián, Spain, and the San Diego Stingrays in the United States.
Gustavo Santoscoy Arriaga: The Visionary Behind WTA Consolidation in Mexico
Gustavo Santoscoy Arriaga, the Director of the WTA 500 Guadalajara tournament, spoke with El Economista about the company’s expansion and profitability plans. Over the years, Santoscoy has consistently emphasized the importance of consolidation in each tournament they organize.
Understanding WTA Tournament Consolidation
Q: What does consolidation mean for a tournament, specifically those managed with the WTA?
A: “Consolidation is not just about the recognition of an organization; it’s about transcending internationally as an elite tournament. Our perspective goes beyond organizing events; it’s about making a global impact with every action we take, ensuring Mexico leads in hosting such events.”
Q: How does consolidation reflect in contract negotiations with the WTA?
A: “First, it’s about securing recognition from important international brands, achieving greater coverage for each event, and most importantly, attracting attendees from various parts of the world. The organization, development, and all associated efforts are merely the beginning of what can be achieved with an event.”
GS Sports Management’s Strategic Expansion in Mexico
GS Sports Management’s strategic approach to expanding WTA tournaments in Mexico has been multifaceted. By targeting diverse locations such as Guadalajara, Cancún, Mérida, Puerto Vallarta, San Luis Potosí, and Querétaro for women’s tennis events—some with ATP participation—the company has demonstrated its commitment to growth.
Moreover, their involvement extends beyond tennis. GS Sports Management has also established a presence in Spain and the United States through golf, UTS, and padel tournaments. This diversified portfolio not only showcases their organizational prowess but also highlights their dedication to fostering professional sports in various disciplines.
Key Questions and Answers
- Q: What is the significance of consolidation for GS Sports Management in organizing WTA tournaments?
- Q: How does consolidation reflect in contract negotiations with the WTA?
A: Consolidation, for GS Sports Management, means transcending internationally as an elite tournament and making a global impact with every action they take, ensuring Mexico leads in hosting such events.
A: Consolidation in contract negotiations with the WTA involves securing recognition from important international brands, achieving greater coverage for each event, and attracting attendees from various parts of the world.
