Background on Key Figures and Initiatives
Puebla, Mexico – Approximately 2,000 businesses in Puebla are set to participate in the “Very Mexican Friday” campaign, spearheaded by the federal government, taking place on September 26th. This initiative is expected to generate an economic impact of $200 million in the state.
Víctor Gabriel Chedraui, Secretary of Economic Development and Employment (Sedetra) in Puebla, highlighted the campaign’s potential to bolster consumption of Mexican-made products and services.
Chedraui mentioned that there has been a positive response from producers, artisans, businesses, and service providers in Puebla to join the promotional efforts with discounts and special offers.
The national strategy, led by President Claudia Sheinbaum, aims to conduct this activity on the last Friday of every month. Consequently, more entrepreneurs and business chamber members are being invited to participate.
Participants will benefit from the “Puebla 5 de Mayo” brand, which aims to increase their national and international presence and establish markets within two years.
Chedraui emphasized that the government supports socially responsible entrepreneurs, who are crucial in ensuring formal business practices.
Campaign Details and Future Expectations
Chedraui anticipates that by October, another 400 participants may join the campaign, eager to see its success. He is collaborating with the National Chamber of Commerce, Services, and Tourism (Canaco-Servytur) to promote this campaign, which differs from “El Buen Fin” due to lesser promotional discounts.
He stressed that the program will be instrumental in fostering community, reinforcing cultural roots, and promoting shared prosperity among government, private sector, and citizens.
Nationwide, the campaign is projected to generate $480 million in economic impact. By September 26th, registration and distribution of distinctive marks will commence for all participating establishments.
Key Questions and Answers
- What is the “Very Mexican Friday” campaign? It’s a nationwide initiative led by President Claudia Sheinbaum, encouraging businesses to offer promotions and discounts on Mexican-made products and services every last Friday of the month.
- Who is Víctor Gabriel Chedraui, and why is he relevant? He is the Secretary of Economic Development and Employment (Sedetra) in Puebla, who is actively promoting the campaign and collaborating with local businesses to ensure its success.
- What benefits do participating businesses receive? Participants gain access to the “Puebla 5 de Mayo” brand, which enhances their national and international visibility. This campaign also aims to foster community engagement, strengthen cultural roots, and promote shared prosperity.
- How many businesses are expected to participate in Puebla? Around 2,000 businesses are expected to take part in Puebla’s “Very Mexican Friday” campaign, with potential additions of 400 more by October.
- What is the projected economic impact of this campaign? The campaign is expected to generate $200 million in Puebla and $480 million nationwide.
