300 Puebla Companies Awarded “Made in Mexico” Label, Boosting Export Opportunities

Web Editor

November 13, 2025

Introduction to the “Made in Mexico” Initiative

In Puebla, 300 companies have been awarded the “Made in Mexico” label by the federal government, managed by the Secretaría de Economía. This initiative, launched in May, aims to encourage businesses to explore foreign markets or expand within Mexico.

Prominent Companies with the “Made in Mexico” Label

Among the 300 certified companies are notable names such as Italian Coffee, La Zarza, Café Colibrí, McCarthy’s, Irish Pub, Pintumex, Titán, Manzanita Zacatlán, and Zacua – Mexico’s first electric car manufacturer.

Benefits of the “Made in Mexico” Label

Juan Carlos Natale López, the regional coordinator of Centro Golfo de México y Estatal, explained that companies with the label can access tax incentives, customs facilitation, and improved export opportunities within the framework of the USMCA and other international treaties.

The “Made in Mexico” label not only symbolizes quality and pride but also provides a competitive advantage.

Certifications and Requirements

The label’s validity is five years, and the application process is free and accessible for those who meet the guidelines. Companies must manufacture, produce, or assemble their products in Mexico using national inputs or those produced domestically.

Moreover, businesses must implement actions aligned with the Sustainable Development Goals of Agenda 2030.

Puebla’s Export Landscape

Natale López highlighted that there are 125 established companies in Puebla’s municipality, classified as Industria Manufacturera, Maquiladora y de Servicios de Exportación (IMMEX), with regular and substantial exports.

However, he emphasized that this figure represents a small portion of the 100,000 economic units in Angelópolis, indicating a significant potential for growth in Puebla’s export sector.

Key Questions and Answers

  • What is the “Made in Mexico” initiative? It’s a federal government program that encourages businesses to explore foreign markets or expand within Mexico by awarding the “Made in Mexico” label.
  • Which companies have received the “Made in Mexico” label? Notable companies include Italian Coffee, La Zarza, Café Colibrí, McCarthy’s, Irish Pub, Pintumex, Titán, Manzanita Zacatlán, and Zacua – Mexico’s first electric car manufacturer.
  • What benefits do certified companies receive? They can access tax incentives, customs facilitation, and improved export opportunities within the USMCA and other international treaties framework.
  • What are the requirements for obtaining the label? Companies must manufacture, produce, or assemble their products in Mexico using national inputs or those produced domestically. They must also implement actions aligned with Agenda 2030’s Sustainable Development Goals.
  • How many export-oriented companies are there in Puebla? There are 125 established export-oriented companies in Puebla’s municipality, representing a small portion of the 100,000 economic units in Angelópolis.