Introduction to the Franchise Investment Landscape in Puebla
Approximately 70 million pesos in foreign franchise investments are expected to arrive in Puebla by 2026, focusing on restaurants, cafes, and fast-food chains. This information comes from Francisco Lobato Galindo, the vice president of the Mexican Franchise Network (RMF).
Francisco Lobato Galindo’s Perspective
Lobato Galindo mentioned that one of the interested parties plans to resume operations in the first half of 2026, operating various branded outlets. Their decision to postpone projects in 2025 was due to economic uncertainty, which made it challenging to keep projects on hold for so long. Market studies guide their opening schedules.
Recommendations for the State Government
Lobato Galindo emphasized that the state government should develop a more feasible strategy to enable entrepreneurs to implement their investments while adhering to requirements. He believes that at least half of the investments could materialize if tax incentives are also considered.
Franchise Sales and Challenges
Lobato Galindo revealed that 10% of the 1,500 franchises in Puebla and its surrounding municipalities were put up for sale due to a lack of income improvements over the past three years.
Daily Franchise Operations
Sales Performance
“Franchises are operating daily, with sales at 50% during the week and an additional 20% on weekends,” Lobato Galindo explained.
Seasonal Impact
He acknowledged that the “January slump” affects franchises, as tourism declines, and Puebla families cut back on spending at the start of the year. However, local businesses are investing in renovations or expansions to attract more customers starting in March when spending increases.
Franchise Investment Needs
Lobato Galindo stressed that franchises should consistently invest, particularly in marketing, to attract more customers.
Key Questions and Answers
- What is the expected investment amount in Puebla’s franchise sector by 2026? Approximately 70 million pesos.
- Who is Francisco Lobato Galindo, and why is he relevant? He is the vice president of the Mexican Franchise Network (RMF), providing insights into franchise investments in Puebla.
- What challenges do franchises face in Puebla? Franchises encounter seasonal fluctuations, such as the “January slump,” and require consistent investments in marketing to maintain customer attraction.
- What recommendations does Lobato Galindo have for the state government? He suggests that the state government develop a more feasible strategy to support entrepreneurs in implementing their investments while adhering to requirements.
- How many franchises were put up for sale in Puebla? 10% of the 1,500 franchises in Puebla and its surrounding municipalities were put up for sale.
