Introduction to Alsea and its Significance
Alsea, a leading company in Latin America and Europe that operates fast-food restaurant chains and cafeterias, has recently unveiled a new operations center in Tonalá, Jalisco. This significant investment of over 800 million Mexican pesos (mdp) will bolster the supply chain for its brands across ten Mexican states.
The New Operations Center: Details and Impact
Located in the metropolitan municipality of Tonalá, this state-of-the-art facility will manage 85 distribution routes, ensuring the timely delivery of essential ingredients to six brands operating in 339 stores spread across Aguascalientes, Colima, Durango, Guanajuato, Jalisco, Michoacán, Nayarit, San Luis Potosí, Sinaloa, and Zacatecas.
Armando Torrado, Alsea’s Board President, highlighted that this new infrastructure will directly benefit customers of their restaurant chains. He explained that brands like Domino’s Pizza, Starbucks, Burger King, Chili’s, Italianni’s, P.F. Chang’s, Vips, and The Cheesecake Factory—all part of Alsea’s supply chain—consume approximately 47,000 tons of food annually.
Executive Statements
Christian Gurría, Alsea’s General Director, expressed his confidence in Jalisco and its people during the center’s inauguration. He emphasized the state’s profitability and strategic location for the company.
Future Investments in Jalisco
Gurría also announced that Alsea plans to invest an additional 270 million pesos in Jalisco by the end of 2025 and throughout 2026. These funds will support the opening of 15 new stores under various Alsea brands.
Operational Excellence and Job Creation
Miguel Cavazza, Alsea’s Director of Supply Chain and Operational Support, underscored the importance of operational excellence as a cornerstone of their business strategy and a key competitive advantage in the restaurant industry.
The new operations center, spanning 27,700 square meters, features dry storage, refrigerated and frozen storage areas, as well as production lines for dough, vegetables, and packaged foods.
Key Questions and Answers
- What is Alsea? Alsea is a prominent company in Latin America and Europe that operates fast-food restaurant chains and cafeterias.
- What is the purpose of the new operations center in Jalisco? The new center will manage distribution routes and supply essential ingredients to 339 stores across ten Mexican states, enhancing customer experience and operational efficiency.
- What brands does Alsea operate? Alsea operates popular brands such as Domino’s Pizza, Starbucks, Burger King, Chili’s, Italianni’s, P.F. Chang’s, Vips, and The Cheesecake Factory.
- What are Alsea’s future plans in Jalisco? Alsea intends to invest an additional 270 million pesos in Jalisco by the end of 2025 and throughout 2026, opening 15 new stores under various brands.
- How will the new operations center impact employment? The new center will create over 180 direct jobs, with the opening of new stores potentially adding another 220 positions in the near future.
