Overview of the Buen Fin Campaign in Puebla
The upcoming Buen Fin campaign, starting on Thursday and concluding on November 17, is expected to bring approximately 4,000 million pesos into Puebla City. This national promotional campaign, organized by the commercial sector, will also create between 2,000 and 3,000 temporary jobs in the area.
Key Player: Jaime Oropeza Casas
Jaime Oropeza Casas, the head of Puebla’s Municipal Economy and Tourism Secretariat, shared insights about the event. He mentioned that Angelópolis will account for 45% of the total 5,800 million pesos generated by this edition of Buen Fin.
The Commercial Sector’s Significance
Oropeza Casas highlighted that the commercial sector significantly contributes to Puebla’s Gross Domestic Product (GDP), comprising around 42,000 businesses. This sector’s participation is crucial for the city’s economy.
Consumer Preferences
During the Buen Fin campaign, consumers tend to purchase items such as clothing and footwear, home appliances, furniture, jewelry, perfumes, cosmetics, and other related products.
Benefits for Related Businesses
The campaign not only benefits direct retailers but also indirectly supports businesses like restaurants, cafes, pharmacies, and others that offer services. These businesses experience increased patronage during the Buen Fin period.
Job Creation
One of the primary goals of Buen Fin is job creation. In Puebla City, it is anticipated that 2,000 to 3,000 temporary positions will be generated. These jobs will remain until after January 6, coinciding with the holiday season and the demand for toys leading up to Three Kings Day.
Regulations and Safety Measures
To ensure a smooth shopping experience, the Puebla City government has agreed to prevent informal vendors from operating during these five days of special sales, particularly in the Historic Center.
Oropeza Casas emphasized the implementation of a special security device to safeguard consumers amidst the expected high foot traffic in downtown stores and capital-based shopping centers.
He urged Puebla residents to make responsible purchasing decisions and choose establishments registered on the Buen Fin platform.
Government Support
Oropeza Casas acknowledged the support from local, state, and federal authorities for such campaigns that stimulate economic activity, especially during the end of the year when people typically have more disposable income.
Key Questions and Answers
- What is Buen Fin? Buen Fin is a national campaign promoting discounts and special offers by the commercial sector to boost end-of-year sales.
- Who is Jaime Oropeza Casas? He is the head of Puebla’s Municipal Economy and Tourism Secretariat, responsible for overseeing the city’s economic development and tourism initiatives.
- How many jobs will Buen Fin create in Puebla? Between 2,000 and 3,000 temporary positions are expected to be generated in Puebla City.
- What types of businesses benefit from Buen Fin? Direct retailers and indirectly related businesses, such as restaurants and service providers, experience increased patronage during the campaign.
- What safety measures are in place for Buen Fin shoppers? Special security arrangements will be implemented to ensure the safety of consumers amidst high shopping traffic.
