Chiapas Launches Tourism Promotion Strategy with Fiesta Grande de Chiapa de Corzo 2026

Web Editor

October 26, 2025

a poster for an event with a man in a hat and a microphone on it's side, with a banner in the middle

Introduction to the Fiesta Grande de Chiapa de Corzo 2026

The Fiesta Grande de Chiapa de Corzo 2026, scheduled from January 4 to 23, is the primary celebration of the municipality and magic town bearing the same name. Líbano Domínguez, the municipal president, stated that “in our town, practically the majority of our citizens are engaged in crafts and tourism.”

Economic Impact and International Partnerships

The state’s tourism secretary, María Eugenia Culebro Pérez, announced that the festival is expected to attract around 100,000 visitors and generate over 70 million pesos in economic impact during her presentation at the Casa Chiapas in Mexico City. She emphasized that “Chiapas is emerging from a period of darkness and the sun is shining again,” highlighting the revival of tourism as a key driver for economic development in the state.

Chiapas has established international partnerships with global giants like Huawei, enabling the state to penetrate new markets such as Paris and Beijing. Andrés Sánchez de León, the subsecretary of tourism development, acknowledged these significant allies for making international tours possible.

Jenaro Villamil, head of the Mexican State Public Broadcasting System (SPREM), mentioned that Chiapas holds great appeal for the Chinese market. They are in talks to ensure that Fiesta Grande content reaches Chinese news agencies and content providers. This expansion aims to boost Chiapas’ tourism promotion.

María Eugenia Culebro also announced plans for a promotional tour to Italy in the near future. In 2025, Huawei group members visited and experienced the Fiesta Grande de Chiapa de Corzo, becoming informal ambassadors for Chiapas’ cultural and gastronomic richness. A group of them even participated as parachicos.

Chinese Interest and Collaboration

A delegation of Chinese businesspeople, mostly from the technology sector, attended the event and expressed interest in promoting Chiapas’ landscapes, culture, and attractions in China. Their goal is to increase Chinese awareness of Mexico and Chiapas.

While no specific decisions have been made regarding collaboration in areas beyond tourism, Chiapas is focusing on enhancing its port infrastructure as a development axis. Puerto Chiapas is set to become a crucial development pole, offering opportunities for receiving ships and exporting Chiapas products like the ataúlfo mango and chiapanecan coffee.

Key Questions and Answers

  • What is the Fiesta Grande de Chiapa de Corzo 2026? It is the primary celebration of Chiapa de Corzo municipality and magic town, taking place from January 4 to 23.
  • Who are the key figures involved in this initiative? María Eugenia Culebro Pérez, the state’s tourism secretary, Andrés Sánchez de León, the subsecretary of tourism development, and Jenaro Villamil, head of SPREM, are central to this project.
  • What international partnerships has Chiapas established? Chiapas has partnered with global companies like Huawei, enabling access to new markets such as Paris and Beijing.
  • What are Chiapas’ plans for economic development? The state aims to strengthen its port infrastructure, particularly in Puerto Chiapas, to boost exports of local products like the ataúlfo mango and chiapanecan coffee.