Background on Canaco-Servytur and its Relevance
Canaco-Servytur, the National Chamber of Commerce, Services and Tourism, is a prominent organization representing businesses in Puebla, Mexico. Juan Pablo Cisneros Madrid, the president of Canaco-Servytur in Puebla, plays a crucial role in assessing the economic impact of events like El Buen Fin.
El Buen Fin 2025 Details
El Buen Fin, now in its 15th edition, is set to take place from November 13 to 17, 2025. According to Cisneros Madrid, this year’s event is expected to generate approximately 5,800 million pesos in economic impact for Puebla, marking a 9% increase compared to the previous year.
The “Hecho en México” (Made in Mexico) certification mark, officially recognized by the Secretariat of Economy, will be featured in this edition. This distinction highlights products’ origin, quality, and innovation manufactured within Mexico, aiming to strengthen production chains and encourage national consumption.
Historical Context and Growth
Initiated in 2011 as a public-private collaboration, El Buen Fin has become a symbol of trust, unity, and joint efforts among government, businesses, and society. The event aims to bolster commerce, support family economies, and stimulate the domestic market.
In 2024, El Buen Fin generated sales of 173,000 million pesos across the nation with an average annual growth of 12%. This growth is positive for the retail sector.
Canaco-Servytur anticipates national sales of 200,000 million pesos for 2025 El Buen Fin. Puebla’s target is 5,800 million pesos, reflecting a 9% increase from the previous year, considering a 3.2% inflation rate and a 5.8% real growth.
Beneficiary Sectors
The sectors expected to benefit the most from El Buen Fin 2025 include department stores, clothing, footwear, jewelry, home appliances, furniture, perfumes, cosmetics, restaurants, and cafeterias. These sectors mirror Puebla’s daily economic activity and contribute to formal employment.
Registration and Promotion
Cisneros Madrid encourages businesses to register on the official portal (
Jaime Raúl Oropeza Casas, Puebla’s Secretary of Economy and Tourism, mentioned that there are over 42,000 economic units in the retail sector employing more than 116,000 people.
Call to Action for Citizens
Oropeza Casas urged citizens to purchase Puebla-made and “Hecho en México” products, making responsible and planned purchases that strengthen local businesses and formal employment.
Víctor Gerardo Gabriel Chedraui, Puebla’s Secretary of Economic Development and Labor, noted that El Buen Fin could account for 15% to 30% of annual sales for some businesses.
Chedraui also reiterated the call to make responsible purchases and prefer products with the “Cinco de Mayo” mark, a symbol of Puebla’s and Mexico’s pride.
Key Questions and Answers
- What is El Buen Fin? El Buen Fin is an annual event initiated in 2011 to strengthen commerce, support family economies, and stimulate the domestic market.
- What is the expected economic impact of El Buen Fin 2025 in Puebla? The event is projected to generate approximately 5,800 million pesos in economic impact for Puebla, a 9% increase from the previous year.
- What is the “Hecho en México” certification? It’s an official mark by the Mexican Secretariat of Economy recognizing products’ origin, quality, and innovation manufactured within Mexico.
- What sectors will benefit the most from El Buen Fin 2025? Department stores, clothing, footwear, jewelry, home appliances, furniture, perfumes, cosmetics, restaurants, and cafeterias are expected to benefit the most.
- Why is registration important for businesses? Registering on the official portal allows businesses to use the official program logo and participate in the SAT’s “El Buen Fin” lottery, promoting electronic payment methods.
- What is the call to action for Puebla’s citizens? Citizens are encouraged to purchase Puebla-made and “Hecho en México” products, making responsible and planned purchases that strengthen local businesses and formal employment.
