Firefly Season 2025 in Tlaxcala to Generate Over 60 Million Pesos in Economic Impact

Web Editor

May 26, 2025

a couple of people sitting on a forest floor next to a forest filled with yellow fireflies and trees

Event Details and Economic Benefits

The Firefly Season 2025 event, taking place from June 20 to August 10 in the forests of Nanacamilpa and Calpulalpan, Tlaxcala, is expected to attract over 110,000 visitors, with a significant international presence from Canada, Europe, and Asia. This influx is estimated to generate an economic impact of approximately 60 million pesos, as announced by Lorena Cuéllar Cisneros, the Governor of Tlaxcala, during a press conference in Mexico City.

Investing in Local Communities and Environmental Conservation

The economic benefits will be channeled back into the local communities through investments in tourism infrastructure, professionalizing services and programs, and implementing comprehensive environmental conservation initiatives. These resources will enhance the quality of the tourist experience while preserving the ecosystem that enables this natural spectacle, according to Josefina Rodríguez Zamora, the Secretary of Tourism (SECTUR).

Sustainable and Community-Based Tourism

The forests of Nanacamilpa and Calpulalpan exemplify sustainable and community-based tourism, as part of a sustainable promotion strategy and responsible regulation in coordination with the Tlaxcala government and involved municipalities. Efforts are focused on disseminating stay regulations, raising visitor awareness, and protecting the natural sanctuary.

UNESCO Recognition and Local Benefits

Tlaxcala will be recognized by the United Nations Educational, Scientific and Cultural Organization (UNESCO) as the eighth community tourism guide in the country, directly benefiting local communities. Authorities have announced this significant development.

Collective Effort and Community Commitment

The Governor emphasized that the event is a result of collective efforts that “care, protect, and love,” as the natural spectacle would not be possible without the commitment of communities, certified guides, and families who have turned ecotourism into a source of well-being and dignity.

Key Questions and Answers

  • What is the Firefly Season 2025 event? It’s a tourism event in Tlaxcala, Mexico, showcasing the natural phenomenon of fireflies in the forests of Nanacamilpa and Calpulalpan from June 20 to August 10.
  • How many visitors are expected? Over 110,000 visitors are anticipated, including a significant number of international tourists from Canada, Europe, and Asia.
  • What is the estimated economic impact? The event is expected to generate an economic impact of approximately 60 million pesos.
  • How will the economic benefits be utilized? The resources will be reinvested in tourism infrastructure, professionalizing services, and implementing environmental conservation initiatives to enhance the quality of the tourist experience while preserving the ecosystem.
  • What recognition will Tlaxcala receive from UNESCO? Tlaxcala will be recognized as the eighth community tourism guide in Mexico by UNESCO, directly benefiting local communities.
  • What is the significance of this event for the local communities? The event highlights the importance of sustainable and community-based tourism, providing well-being and dignity to local communities through ecotourism.