Second Edition of Viva Guanajuato Festival and Cervantino Preparations
Guanajuato Capital is gearing up to host two significant cultural festivals: the second edition of Viva Guanajuato and the prestigious Festival Internacional Cervantino (FIC). These events are expected to attract a substantial number of visitors, contributing to the local economy and promoting tourism.
Viva Guanajuato Festival
The second edition of Viva Guanajuato is projected to draw more than 30,000 attendees, generating an estimated economic impact of 60 million pesos. This festival will take place from September 12 to 16, coinciding with Mexican Independence Day celebrations. It will feature gastronomic, cultural, and artistic activities.
Jorge Anguiano, Head of the Tourism Department in Guanajuato Capital, highlighted the strategic integration of local value chains such as fashion, gastronomy, and folklore into the festivals. This approach aims to maximize local economic benefits.
“We have fashion, culture, gastronomy, folklore, music, and we’ve always been looking for ways to integrate all of this into our festivals,” Anguiano explained in an interview.
Although the municipality does not yet have a registry of artists and artisans, many individuals approach them with unique offerings when they learn about upcoming festivals. Anguiano emphasized that the call for producers and entrepreneurs remains open, provided they authentically represent Guanajuato’s cultural identity.
This edition will include a fashion parade, as the city aims to combine multiple festivals into one cohesive event. Anguiano noted, “We know that each edition grows more prominent, just like the Day of the Dead festival. We are constantly renewing our festivals and developing new ideas to showcase Guanajuato’s cultural richness to international tourists.”
Festival Internacional Cervantino (FIC) Preparations
Guanajuato Capital is preparing to host the Festival Internacional Cervantino, one of Mexico’s most important cultural events. The city anticipates approximately 75-80% hotel occupancy during the festival’s three-week duration, with around 172,000 visitors.
To manage the large influx of tourists, authorities are developing mobility strategies to ensure a smooth and secure experience for visitors. Guanajuato’s compact size and high tourist traffic necessitate careful planning.
In terms of infrastructure, ongoing maintenance projects for public plazas are underway in collaboration with the state and federal governments. These projects require approval from the National Institute of Anthropology and History (INAH) to preserve Guanajuato’s status as a UNESCO World Heritage site.
Key Questions and Answers
- What is the second edition of Viva Guanajuato Festival? It is a cultural event taking place from September 12 to 16, featuring gastronomic, cultural, and artistic activities. The festival is expected to attract over 30,000 attendees and generate an estimated economic impact of 60 million pesos.
- Who is Jorge Anguiano, and why is he relevant? Jorge Anguiano is the Head of the Tourism Department in Guanajuato Capital. He has been instrumental in integrating local value chains, such as fashion, gastronomy, and folklore, into the city’s festivals to maximize local economic benefits.
- What preparations are being made for the Festival Internacional Cervantino (FIC)? Authorities are developing mobility strategies to manage the large influx of tourists and ensuring a secure experience. Additionally, ongoing infrastructure maintenance projects for public plazas require approval from the National Institute of Anthropology and History (INAH) to preserve Guanajuato’s UNESCO World Heritage status.
