Giant Motors Latinoamérica (GML) Expands Operations in Hidalgo
Ciudad Sahagún, Hgo. The automotive industry in Hidalgo is reinforcing its commitment to the market and domestic manufacturing. Giant Motors Latinoamérica (GML), a Mexican capital-based company responsible for assembling and commercializing JAC vehicles, will expand its operations in the state with an investment of 3,000 million pesos and plant expansion.
Hidalgo has been JAC’s operational base for 18 years, providing ideal conditions for the local company’s growth located in Ciudad Sahagún. “A city that was born as automotive and is now strategically and logistically important for our country,” said Isidoro Massri, General Director of JAC in Mexico, to El Economista.
Over 100 Suppliers Collaborate with JAC
More than 100 suppliers work with the manufacturer, located in Hidalgo and nearby areas. These suppliers started small and have grown into large, ISO-certified companies thanks to JAC’s training. “We have always bet on Mexico since we were born,” Massri added, mentioning plans to invest, believe in, and develop suppliers.
Training the Next Generation of Automotive Workers
More than half of the interns who arrive at GML stay as plant personnel. The company focuses on training people for the rapidly changing automotive industry, ensuring specialized labor. This collaboration includes universities and technical schools, with JAC even sending teachers to China for training.
Made in Mexico
Massri reaffirmed JAC’s commitment to domestic manufacturing, as 100% of their vehicles are assembled in Hidalgo’s plant. “We have opened routes for trucks so workers from distant towns can commute,” he said, aligning this approach with the “Made in Mexico” philosophy. The company has always focused on local development and investment.
All production is sold within the country. “Investments are made for the long term, with a bright future in Mexico,” said Elías Massri, CEO of GML. “We aim to produce 36,000 vehicles for JAC this year across all segments.”
Future Plans and Market Focus
The company considers Mexico’s unique challenges, such as potholes, rain, and elevation, when designing vehicles. While they don’t rule out exporting to Latin America, where Mexican quality is highly valued, the US market does not seem viable at this time.
Transition to Electric and Hybrid Vehicles
GML plans to increase production of electric and hybrid vehicles, made possible by the recent plant expansion in Hidalgo. The market for these units is concentrated in a few cities, but JAC sees potential in cases like Hermosillo’s electric patrol cars and taxi fleets switching for profitability.
Polo de Desarrollo and Industrial Growth
Establishing a Polo de Desarrollo (Development Poles) near the Felipe Ángeles International Airport (AIFA) indicates positive industrial growth. “Being close to the airport facilitates national distribution, and our central location with excellent connectivity is key for our operations,” Massri explained.
